CHICAGO, April 9, 2019 /PRNewswire-PRWeb/ -- mStoner, Inc. is thrilled to announce that Park University's recently redesigned website is a Webby Award Official Honoree in the General Website: School/University category.
As noted on the Webby Awards site, Webby Award Nominees, Winners, and Honorees are selected by members of the International Academy of Digital Arts and Sciences from the best work entered through the call for entries. Out of 13,000 entries received from 70 countries and all 50 United States, Park University's website was ranked among the top 20% by the academy, making it a Webby Award Official Honoree.
"Now we have a seamless way for people to identify what type of student they are, get quickly off of our homepage and into the funnel, and then get the information they need that's relevant just to them. The user experience is really thought-out and more individualized," says Aimee Patton, director of marketing at Park University.
Park University has focused on breaking down barriers to higher education for nontraditional students since 1875. Park partnered with mStoner with the challenge of setting a single, clear goal for this website redesign: generate inquiries from prospective students. It sounds like a simple enough challenge until you consider that Park serves six separate prospective student audiences from more than 80 countries: undergraduates, graduates, military/veteran students, international students, transfer students, and working professionals.
Teams from Park and mStoner met this challenge with their combined knowledge of best practices in creating rich user experiences. They created clean pathways for each type of visitor, an easy-to-use program finder, simple inquiry forms, a campus exploration tool, eminently clickable calls to action, and a number of other customized features designed for Park's myriad prospective students. The team came up with five strategies that helped mStoner and Park turn park.edu into a streamlined, top-shelf user experience that's winning awards and delivering results.
Results:
- Inquiries via the website increased 17% in a year-over-year comparison of March to February.
- Applications via the website increased 13% in a year-over-year comparison of March to February.
About mStoner
mStoner, Inc. is a digital-first agency committed to tailored solutions that deliver real results. We craft powerful, tailored, human-centric experiences to illuminate your brand and allow you to tell the story only you can tell. We connect you with the right audience at the right time so you can form right-fit relationships. We position your team for improved productivity, sustainable growth, internal alignment, and proof-positive success. And we aim to make your job fun again and help you create inspired work that you are proud to show off. Since 2001, we've worked with more than 350 colleges, universities, and professional schools in the U.S. and abroad. For much more, visit our website at mStoner.com.
SOURCE mStoner, Inc.
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