After Five Years of Research and Development, Pasta Noodles Co. Pioneers the Rapid-Cook Category with Launch of Authentic Italian Pasta Meals Ready in Minutes
LEESBURG, Va., April 26, 2023 /PRNewswire-PRWeb/ -- Today, Pasta Noodles Company unveils an entirely new food category of rapid-cook meals using innovative technology to create pasta that cooks quicker than any other pasta available on the market, without compromising on flavor or quality. Revolutionizing the way people cook pasta, the company is the first and only brand to use steam technology to create single-serving authentic Italian pasta meals that are ready in minutes and do not require cookware or a stovetop. Making its debut with three delicious flavors—Marinara, Spicy Marinara, and Italian Mac and Cheese—Pasta Noodles Co.'s products are now available online and at select retailers nationwide.
"We believe that the future is in rapid-cook technology, and we've finally cracked the code on how to reduce time and effort spent cooking pasta, while delivering an authentic Italian experience that consumers come to expect from pasta meals." said Founder and CEO of Pasta Noodles Co., Paolo Internicola. "The current demand for instant meals in the US accounts for around five billion purchases annually. With our technology and use of the finest, freshest ingredients, we're raising the bar for what consumers can expect from the food category—and from the pasta aisle–and we're adding quality options that have long been missing from the ready-to-eat aisle."
After five years of research and development, Pasta Noodles Co. is partnering with the largest Italian pasta manufacturer in the world, Storci, for exclusive rights to the proprietary technology to introduce its revolutionary product to the US marketplace. Instead of the traditional method of frying noodles in fats and oils, the technology utilizes cutting-edge steam and dehydration processes that remove the water from the pasta prior to dehydration, ensuring the quality and flavor are preserved while partially cooking the noodles in steam. This inventive approach, which still relies on the same machinery that is used to manufacture all pastas, allows for the rapid-cooking of the noodles, requiring only hot water to finish the cooking process in less than three minutes. The steam process also increases the pasta's shelf life to 18 months, significantly longer than any other pasta option.
"Pasta is a staple in the diet of most Americans, with approximately 62 percent consuming it at least once a week. To cater to this demand, we're introducing a convenient and time-saving solution for individuals seeking an authentic Italian pasta meal without the lengthy preparation, cooking, and cleanup processes involved," added Internicola.
To simplify the pasta-enjoying experience, Pasta Noodles Co. includes everything needed in the same package, compressing all the spices, flavors, pasta, and sauce mixtures into one single-serving container. All Pasta Noodles Co.'s products are produced using the freshest organic ingredients sourced from Italy, resulting in an exceptional, authentic Italian flavor. Utilizing only semolina and water for the rapid-cook noodles, each pasta meal is made with all-natural ingredients. Delicious, low-calorie, non-GMO and vegan, each item is a testament to the company's uncompromising commitment to quality.
Pasta Noodles Co.'s initial product release will feature three flavors to cater to any palate. The popularity of marinara, with over 75 million jars sold annually, and alfredo sauce, which is ranked second in popularity in the US (Nielsen), makes each of the three recipes an ideal brand and market introduction.
- Marinara: Fresh herbs, Italian tomatoes and garlic are at the heart of this classic sauce.
- Spicy Marinara: Our original marinara recipe with hot Italian peppers added for a little extra kick.
- Italian Mac and Cheese: An authentic Italian rendition of an American favorite with three natural Italian cheeses.
The pasta meals can be savored on their own, served as a side dish, paired with protein, or utilized in various recipes. Pasta Noodles Co. has tapped renowned Italian chef Gino Campagna to develop delectable recipes that incorporate creative twists on each of its three pasta meal varieties, which can be found on the company's website.
Pasta Noodles Co. offers a full Italian pasta meal for under $3, which can be found at select retailers nationwide and on the company's e-commerce site sold in 12-packs for $39.95, inclusive of shipping.
The versatility of the rapid-cook technology offers Pasta Noodles Co. the potential to create limitless new products. As the only brand to use this technology, the company is carving out a category of rapid-cook meals that it intends to continue to innovate in order to improve the experience of cooking meals for everyone. The company plans to expand the rapid-cook foods category by 2024.
About Pasta Noodles Company
Pasta Noodles Co. is the pioneer of the rapid-cook foods category, leveraging proprietary steam technology from a leading pasta manufacturer in Italy to create rapid-cook pasta meals that are authentically Italian. On a mission to reduce the time and resources to create high-quality meals, Pasta Noodles Co. is revolutionizing the way people cook pasta with its no-cookware-needed, single-serving pasta meals available in three flavors: Marinara, Spicy Marinara, and Italian Mac and Cheese. Pasta Noodles Co. products are available online and at select retailers nationwide. To learn more, visit http://www.pastanoodles.com.
Media Contact
Charli Sharp, Pasta Noodles Company, 1 757-675-6770, [email protected]
SOURCE Pasta Noodles Company
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