Patent Owner of New Body Composition Smart Phone Application Grants North American Distribution Rights
LOS ANGELES (PRWEB) August 28, 2019 -- The patent holder of the new body composition application, Fat Byte, announced that they have executed a North American distribution agreement with Dr. David Allen and Lindsey Carnett, CEO and President of Marketing Maven. The creator of Fat Byte is based in Florence, Italy and sought out this distribution arrangement based on the following partner channels held by Carnett and Dr. Allen: fitness, nutrition, insurance, genetics, medical device, direct selling and government agency.
The "light" version of a Fat Byte application is currently available for download. Once downloaded, the consumer will set up an account by entering their height, weight and age. Unlike generating a typical BMI, the application allows a consumer to take a photograph of themselves from the side in the mirror, then frame the body inside a rectangle. From there, the application populates two horizontal lines that can be dragged through the subject’s eyes and through the subject’s ankles. Based on the surface area occupied by body mass, the application will generate details regarding the body composition of the consumer.
“The Fat Byte application has been verified as the most accurate form of body composition by the world’s leading expert, Dr. Hank Lukaski, who is published in medical journals worldwide,” said Dr. Allen.
The application can be as specific as showing a more accurate BMI to indicating unhealthy levels of abdominal fat or percentage of water to estimate hydration as part of body composition.
“We are very excited to have been granted the North American distribution rights as this technology can positively impact businesses in multiple verticals, along with the audiences they serve. I can even see corporations offering a tailored custom-branded Fat Byte application to their employees as part of a corporate wellness initiative. I believe that when consumers can measure their progress, it improves compliance, especially with fitness, nutrition or supplementation programs,” said Carnett.
As part of the licensing program, Dr. Hank Lukaski will be available to consult with the licensee to advise on the most practical application for the Fat Byte app given the fitness, nutrition, supplementation, insurance, genetics or government agency usage.
For more information about the Fat Byte application and how it can be purchased outright or licensed, contact Dr. David Allen at drdavidallen(at)gmail(dot)com or Lindsey Carnett at lindsey(at)marketingmaven(dot)com.
About Fat Byte
Sprouting from over thirty years of experience and research in applied physiology and medical devices, FatByte is revolutionizing the world of body composition analysis. Thanks to their trademark app, FatByte's patented predictive measuring uses photos to present results in the Dual-energy X-ray absorptiometry (DXA) method. With photos and results obtainable from any smart device fitted with a camera and touch screen, FatByte is an ideal tool to help implement training, dieting, and wellness incentives with ease. For additional information, visit http://www.fatbytesrl.com.
About Marketing Maven
With offices in Los Angeles and New York, Marketing Maven is a full-service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, event marketing, tradeshow support, Hispanic marketing and search engine optimization. Marketing Maven leads the industry in utilizing advanced metrics to measure their clients’ marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit http://www.MarketingMaven.com.
About Dr. David Allen
Dr. David Allen is Chairman and CEO of World Wellness, LLC, a San Diego based nutraceutical company focused on bringing new technologies and products to the marketplace. He holds a Master of Arts in Social Psychology and a Ph.D. in Human Nutrition and Psychology. Dr. Allen has provided over 25 years of expertise in developing, marketing and placing clinically tested patented technology for multi-channel distribution. He has been a publisher of the Health Street Journal, a national wellness-oriented magazine known for his work with metabolic syndrome disorders. For more info on Dr. Allen and World Wellness, LLC, please visit https://www.worldwellness.us/.
David Perez, http://www.fatbytesrl.com, https://www.marketingmaven.com, 310.405.0343, [email protected]
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