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Path to Purchase Institute to Launch Consumer Goods Industry Content Platform

Leading member-based organization to launch Rise, a unique platform aimed at elevating the consumer goods industry through curated content.


News provided by

Path to Purchase Institute

Mar 14, 2019, 10:00 ET

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CHICAGO, Mar. 14, 2019 /PRNewswire-PRWeb/ -- The Path to Purchase Institute (P2PI), a member-based community for consumer goods professionals and a division of EnsembleIQ, will launch a new industry magazine in May called Rise.

Rise, an acronym for "retail intelligence for the strategic enterprise", unites P2PI landmark publication Shopper Marketing and Consumer Goods Technology to bring an integrated voice to the industry that is focused on best practices in consumer engagement, retailer relations, insights & analytics, enterprise excellence, emerging technologies and corporate strategy.

"We hope to empower industry executives through this new platform.” - Terese Herbig, President, Path to Purchase Institute

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The debut issue of Rise publishes May 1 featuring diverse content including a spotlight on P2PI's Hall of Fame inductee Peter McGuinness of Chobani, an examination of in-store technological advancements, a look at standout small- to mid-sized businesses and a guide to supply chain management.

"We hope to empower industry executives through this platform," said Terese Herbig, President at the Path to Purchase Institute, "It's through provocative content and exclusive analysis that Rise will deliver much needed enterprise-wide strategies for consumer goods companies."

To receive updates on the May launch of Rise visit: p2pi.org/Rise.

About the Path to Purchase Institute
The Path to Purchase Institute is a global member-based community dedicated to elevating the reputation of the entire consumer goods industry and its ecosystem of partners. It focuses on building best practices and winning strategies that drive innovation and empower executives with the confidence to make stronger and faster business decisions.

About Consumer Goods Technology
Consumer Goods Technology serves to inform, empower and connect consumer goods executives who seek transformational business growth through the implementation of technology.

About Shopper Marketing Magazine
Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays.

About EnsembleIQ
EnsembleIQ, the parent company of the Path to Purchase Institute, is the leading business intelligence platform serving the retail, consumer goods, health care, food service; pharmacy and hospitality industries focused on helping customers solve big problems and inspiring bold ideas. EnsembleIQ operates an integrated network of media brands across all retail sectors and leverages its scale to inform, connect and provide actionable marketplace intelligence to help clients achieve growth. Visit http://www.ensembleiq.com.

EnsembleIQ is a portfolio company of RFE Investment Partners, a private equity investor with more than 30 years of experience investing in growth companies in partnership with strong management teams. Visit http://www.rfeip.com.

SOURCE Path to Purchase Institute

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