CHICAGO, Dec. 8, 2020 /PRNewswire-PRWeb/ -- The Path to Purchase Institute (P2PI), a member-based organization that brings marketplace understanding to brands, retailers and solution providers through industry best practices, unparalleled content, competitive intelligence and community, announced today the launch of a new event focused on educating the industry about the complex, rapidly evolving landscape of retail media. The Retail Media Forum is scheduled to be held virtually on March 30 and 31, 2021.
The Retail Media Forum will be a one-of-a-kind experience, bringing together Retailers, Brands, Solution Providers and Agencies to explore:
- The current and future landscape of Retail Media
- Leading Retail Media platforms and how they work
- Best practice strategies for leveraging Retail Media to achieve brand and shopper marketing objectives
- Case studies demonstrating real-world challenges and successes
"As the lines between shopper marketing and media continues to blur, the Path to Purchase Institute is best positioned to help our community of retail, brands and solution providers understand this complex, rapidly evolving landscape." stated Tanner Van Dusen, Managing Director of the Path to Purchase Institute and Chief Innovation Officer of EnsembleIQ.
"The Retail Media Forum provides the perfect setting for solution providers and agencies to share their thought leadership with marketers who are seeking to leverage retail media to grow brand awareness, shopper engagement and product sales," says Joe Territo, Brand Leader of the Path to Purchase Institute and Senior Vice President of Content of EnsembleIQ. "Attendees will learn about: What is Retail Media? How do consumers engage with it? What are its strengths and weaknesses? And much more!"
Additional information, including a detailed agenda and how to participate, will be announced shortly.
About the Path to Purchase Institute:
The Path to Purchase Institute is a global member community serving the needs of brand marketers, retailers, agencies and the entire ecosystem of solution providers along the path to purchase. Learn more at http://www.pathtopurchaseiq.com.
A premier business intelligence resource that helps people and their organizations succeed, EnsembleIQ serves the business-to-business needs of retailers, consumer goods manufacturers, technology providers, hospitality and healthcare professionals, marketing agencies and retail service providers. The company provides an integrated network of media and information resources that inform, connect and provide actionable marketplace intelligence. Learn more at http://www.ensembleiq.com
EnsembleIQ is a portfolio company of RFE Investment Partners, a private equity investor with more than 30 years of experience investing in growth companies in partnership with strong management teams. Learn more at http://www.rfeip.com
For more media inquiries, contact Marlene Shaffer, Director of Marketing, [email protected]
Marlene Shaffer, ensemble iq, +1 (847) 275-0366, [email protected]
Marlene Shaffer, Path to Purchase IQ, [email protected]
SOURCE Path to Purchase Institute