PathFactory Delivers Cutting-Edge 1:1 Web Content Recommendations With New Website Tools

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New AI-driven content intelligence functionality analyzes website content and unique visitor behaviors to deliver 1:1 personal experiences on B2B websites

PathFactory's Website Tools automatically builds a custom taxonomy and ontology across your content through machine learning, turning it into a structured data set to be used in the Recommendation Service

How PathFactory's Website Tools work

“Website Tools helps B2B marketers achieve a new level of personalization and website analytics typically reserved only for large consumer brands." —Dev Ganesan, President and CEO of PathFactory

PathFactory, a member of Oracle PartnerNetwork (OPN), today announced Website Tools – a new suite of AI-driven content intelligence solutions that automatically analyzes website content, informs marketers who is engaging on the website and how they’re engaging, and provides micro-personalized experiences to visitors based on their unique behaviors.

“As website traffic surges in an all-digital business world, and humans are consuming AI recommended content from the likes of Netflix and Amazon, marketers continue to struggle to keep up with the expectations of increasingly consumerized B2B buyers and deliver similar content experiences,” said Dev Ganesan, President and CEO of PathFactory. “Website Tools helps marketers achieve a new level of personalization and website analytics typically reserved only for large consumer brands connecting their buyers and customers with the most relevant content when they need it most.”

“It’s more important than ever before to deliver personalized experiences,” said Stephen Fioretti, CX Strategic Partnerships and Business Development, Oracle. “PathFactory provides content analysis and intelligence to help make this easier for brands looking to ensure their customer experience stands out."

“What I love about Website Tools is that it intelligently determines the very best, most relevant content and recommends it for every individual user,” said Joseph Puthussery, former Vice President, Global Digital Marketing, Performance Marketing, Insights and Analytics at Cisco. “It is a dream come true for digital marketing, as it automates a lot of what we are trying to accomplish every day."

Website Tools adds powerful new content analysis, discovery, and delivery capabilities to the B2B marketer’s toolbox, including:

Website journey tracking and analytics
Measure each visitor’s engagement with recommended content and understand the true impact on performance and the content journey so you can make smarter investments in content development and curation. Track the individual journey of every visitor and account through your website content, pass the data to your marketing automation, CRM, and business intelligence systems, and report on visitors, accounts, and content performance.

Intelligent content analysis
Automatically build a custom taxonomy and ontology across your content using machine learning, turning it into a structured data set to be used in PathFactory’s recommendation service.

Recommendation service
Deliver unique content recommendations to every visitor using data from the intelligent content analysis as well as visitor profile and behavior data. PathFactory’s recommendation service can deliver multiple classes of recommendations, including Recommended For You, Trending (at your account, industry, or across the website), Your History, and Featured, which displays content chosen by the marketer.

Guide and Concierge
Add turnkey user interface elements to any website page to surface various classes of content recommendations that encourage visitors to self-nurture, binge on multiple content assets, and experience a micro-personalized, Netflix-like destination for B2B content.

Website Tools is now available for all PathFactory customers.

Learn more about PathFactory’s Website Tools here.

About PathFactory
Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers. PathFactory was recently recognized by Deloitte as one of North America’s Technology Fast 500 and Canada’s Technology Fast 50 companies. It was also named the 2020 Top-Rated Content Marketing Software by TrustRadius, a Fall 2020 Content Experience Leader by G2, and a 2019 Cool Vendor in Technology Marketing by Gartner. Learn more about PathFactory’s Intelligent Content Platform and the companies that use it at PathFactory.com.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle’s partner program designed to enable partners to accelerate the transition to cloud and drive superior customer business outcomes. The OPN program allows partners to engage with Oracle through track(s) aligned to how they go to market: Cloud Build for partners that provide products or services built on or integrated with Oracle Cloud; Cloud Sell for partners that resell Oracle Cloud technology; Cloud Service for partners that implement, deploy and manage Oracle Cloud Services; and License & Hardware for partners that build, service or sell Oracle software licenses or hardware products. Customers can expedite their business objectives with OPN partners who have achieved Expertise in a product family or cloud service. To learn more visit: http://www.oracle.com/partnernetwork

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