Reviewers call out PathFactory’s easy-to-use and professional UI, ability to assemble different kinds of marketing assets into customized and coherent content tracks, and easy to interpret analytics.
TORONTO (PRWEB) June 26, 2019
PathFactory, the industry-leading Content Insight and Activation Platform, today announced TrustRadius has recognized the company as the 2019 Top Rated Award Winner in Content Marketing. PathFactory was the only winner out of 117 content marketing software products who have at least 10 recent verified in-depth reviews, 1.5% of the category traffic, and a TRscore (a weighted average of reviews and ratings) of 7.5 or higher.
“There are multiple content marketing solutions for buyers to choose from,” said Megan Headley, VP of Research at TrustRadius. “But this year, PathFactory was the only winner of the Top Rated award for content marketing software. Reviewers call out PathFactory’s easy-to-use and professional UI, ability to assemble different kinds of marketing assets into customized and coherent content tracks, and easy to interpret analytics.”
Real verified user reviews:
“Our Marketing department uses PathFactory as a means for binge content consumption across a variety of vehicles—email, web, social, and paid. It allows us to serve up the right content to engaged individuals at the right time.”
– Growth marketer at an accounting software company | Read the full review
“With PathFactory, we are able to encourage content bingeing, increasing lead engagement, and better educating [prospects] on our company. This leads to more qualified leads, better sales conversations, and ultimately more business.”
– Marketer at a cybersecurity software company | Read the full review
"Their integrations work with our entire tech stack from marketing automation to CRM. It fits in very nicely and is flexible with many options for us to try new things. Their integration support team is also stellar and very experienced. They are all ex marketers so you aren't speaking a different language when you talk to them."
–Marketing operations at an enterprise HR software company | Read the full review
"PathFactory has allowed us to understand what content is resonating and engaging buyers. Previously, we were only able to track content downloads, with no real measure of whether prospects had read our content. With PathFactory, we are now able to track prospect engagement with our content, ex. how much time they spent on a piece, how many pieces they've consumed, etc."
–Growth marketer at a maintenance software company | Read the full review
“Customer recognition like the TrustRadius Top Rated Content Marketing Software Award is the best possible validation we can get that PathFactory provides exceptional value to B2B marketers by removing friction from the buying process and helping their buyers buy,” said Mark Opauszky, CEO at PathFactory. “Thank you to every PathFactory customer who took their valuable time to share feedback about our software on TrustRadius.”
PathFactory has 59 ratings and reviews, and a TRscore of 8.5. See more PathFactory reviews and ratings on TrustRadius.
The TrustRadius Top Rated Awards are the industry standard for unbiased recognition of the best B2B technology products. Entirely based on customer feedback, they are never influenced by analyst opinion or status as a TrustRadius customer. To learn more about TrustRadius Top Rated awards, check out the TrustRadius scoring criteria breakdown.
PathFactory delivers the on-demand experience for B2B by enabling buyers with the most relevant information at every step of their unique journey and allowing them to binge-consume content, removing friction and making the buying process more efficient. By tracking exactly what each buyer is consuming along the path to purchase, PathFactory delivers hyper-relevant, real-time content recommendations and dramatically expedites the buying process. The company was recently named a 2019 Gartner Cool Vendor In Technology Marketing.
Established in 2013, TrustRadius has become the most trusted site for B2B software reviews. Each month, about 400,000 B2B technology buyers use over 186,000 verified reviews and ratings on TrustRadius.com to make informed purchasing decisions.