“We are thrilled to have William and Pushkar join the team at Pathmatics. They bring a deep understanding of strategic marketing, finance, data science, corporate development and analytics,” said Gabe Gottlieb, founder and CEO of Pathmatics.
SANTA MONICA, Calif. (PRWEB) July 24, 2018
Pathmatics, a leading provider of advertising intelligence solutions, has appointed William Merchan as CMO to oversee the aggressive expansion of the company’s go to market and marketing initiatives. William joins from DataScience.com (Acquired by Oracle), where he was Chief Strategy Officer. Pushkar Choudhuri recently joined as CFO to lead finance, accounting and strategic investment opportunities. Pushkar spent over 10 years at leading investment banks and most recently was CFO for ForwardLine Financial. The expanded Pathmatics leadership team brings key business expertise across analytics, data science and finance as the company accelerates its global expansion.
Under William’s leadership, DataScience.com successfully launched and scaled an enterprise data science platform resulting in the sale to Oracle in May of 2018. For more than a decade William has led data science and marketing analytics teams. At MarketShare he served as SVP of Strategic Alliances and GM of Dynamic Pricing, where he oversaw global business development and partner relationships, and successfully led the company to a $450 million acquisition by Neustar. “Pathmatics is in a unique position to tackle the most challenging questions in advertising transparency that agencies and marketers have in digital advertising. Our data assets and partner ecosystem position them well to be the global leader in driving digital insights.”
Pushkar brings expertise in mergers and acquisitions, fund raising and accounting. Pushkar spent over 10 years with Barclays and Lehman Brothers, most recently as Managing Director for their financial services practice in Los Angeles. “Pathmatics has scaled their business and gained market share in the advertising intelligence market. I look forward to bringing my corporate finance and investment banking experience to the company to help maintain their impressive growth rate.”
“We are thrilled to have William and Pushkar join the team at Pathmatics. They bring a deep understanding of strategic marketing, finance, data science, corporate development and analytics,” said Gabe Gottlieb, founder and CEO of Pathmatics. “As we grow the team globally and expand our relationships with agencies, advertisers and publishers we see this as the ideal time to expand our executive team to drive the next phase of growth for Pathmatics.”
Pathmatics has seen unprecedented demand for its advertising intelligence platform in 2017 and 2018. With the launch of the industry’s first Facebook ad tracking offering in December of 2017, the company has passed key milestones in 2018 including serving over 100 direct customers and partnering with 5 of the top 20 global brands. In addition, the company has achieved over 100% growth in sales for the last three years and is impacting over $6 billion in annualized media spend across its customers.
Pathmatics provides actionable insights that change the way brands, agencies, adtech, and publishers execute their digital marketing and advertising. Pathmatics subscribers gain competitive and strategic intelligence through access to digital ad campaigns, creatives, impressions, spend, and unique data on where and how digital ads are delivered. Pathmatics is headquartered in Santa Monica, CA and is backed by BDMI, Upfront Ventures, and other leading venture funds. https://www.pathmatics.com
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