Pathmatics Takes Digital Advertising Insights on the Road with Pathmatics IO

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Nationwide tour will travel to Seattle, Los Angeles, New York, and other cities to share new data to drive smarter decisions for brands

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After the successful launch of Explorer 2.0, Pathmatics, the marketing intelligence platform, today announced Pathmatics IO (Insights and Onsites), a nationwide roadshow to showcase never-before-seen digital ad data and insights from the platform to brands and agencies. The roadshow will kick off in Seattle on Tuesday, February 26 to Wednesday, February 27, and will also tour through Chicago, Los Angeles, San Francisco, Minneapolis, Dallas, Austin, New York, Boston, Atlanta, and Washington D.C. this year.

At Pathmatics IO, attendees will hear key learnings, trends, and metrics from Pathmatics’ insights team, including how to:

  • Track competitors’ digital ad spend across different platforms including Facebook
  • Better identify ad placement opportunities
  • Audit publishing and technology partners and optimize buying
  • Craft new creative strategies

“We love helping marketers, brands and agencies make better decisions,” said William Merchan, CMO, Pathmatics. “With Pathmatics IO, we’ll be taking audiences through a deep dive of popular brands’ strategies across verticals, including those of their competitors. We hope to give audiences transparency into some notable campaigns and actionable insights to best navigate today’s digital ad ecosystem.”

The team will also demo the recently revamped Explorer 2.0, the largest and most significant update to the Pathmatics’ platform since its launch. With Explorer 2.0, users can optimize their marketing efforts with the largest range of data, and have access to ad data from behind paywalls, such as those on Hulu, and across video platforms, such as YouTube.

You can sign up for the first Pathmatics IO in Seattle on February 26-27 here.

About Pathmatics
Pathmatics turns the world’s marketing data into actionable insights. As consumption rapidly shifts to digital, media decisions have become too complex and opaque. The Pathmatics marketing intelligence platform creates trust and transparency, giving visibility into the digital ad performance of brands, their competitors, and entire industries. It brings together display, social, video, mobile, and native advertising data, helping users to optimize media and marketing decisions. Brands and agencies get access to the creative used by all advertisers, spend and impression data, and path from publisher to viewer. This empowers them to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors. Pathmatics data powers Nielsen’s digital ad intelligence offering, Kantar Media’s Facebook intelligence, and is used by agencies like Mindshare, Mediacom and Possible. Pathmatics was named to Ad Age’s Best Places to Work list in 2019. Pathmatics was founded in 2011 and is headquartered in Santa Monica, California, and is backed by Upfront Ventures, BDMI, and Baroda Ventures.

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