Paul J. Rowean's New Book "Lean Ideation" is a Step by Step Process of Developing an Idea Through Commercialization and Into the First Three Years of the Product Life
Recent release "Lean Ideation" from Page Publishing author Paul J. Rowean explores the process which was developed by studying and focusing on two key fronts: 30 years of new product development and the study of and implementation of the Toyota Production System.
PORTLAND, Conn., June 20, 2019 /PRNewswire-PRWeb/ -- Paul J. Rowean, an MBA with extensive experience with sales, product management/marketing, customer service, and product development, has completed his new book "Lean Ideation": an innovative system where the goal is to have a team of people help their company move into the 30% successful range on new products.
According to Rowean, "It is reported that some 70% of new products introduced fail within three years and are taken off the market. The goal of this book is to get your new product to be introduced and initial commercialization into the 30% "successful" category. Why, one may ask is the failure rate so high? The answer is embedded in a rush to market without the proper information foundation. Everybody wants to be the first to market with a new idea so the high failure rate is not due to laziness but rather skipping the basic new product fundamentals."
Published by New York City-based Page Publishing, Paul J. Rowean's thought-provoking work will increase readers' speed to market and significantly increase their success rate for new products.
This book is structured into segments or categories in such a way that readers can build their new product plan step by step. Readers can also use this book to drive their new product plan and funnel. Perhaps readers are practitioners of new products – product or brand managers, new product engineers or involved in the development of a new product or service - the book can serve as a reference manual to delve into the details of a variety of new product development subjects such as market segmentation, House of Quality, value stream mapping, creating and managing a new product funnel, which are all critical to new product development.
Readers who wish to experience this intriguing work can purchase "Lean Ideation" at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play or Barnes and Noble.
For additional information or media inquiries, contact Page Publishing at 866-315-2708.
About Page Publishing:
Page Publishing is a traditional New York based full-service publishing house that handles all of the intricacies involved in publishing its authors' books, including distribution in the world's largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create - not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes and the like. Its roster of authors can leave behind these tedious, complex and time consuming issues, and focus on their passion: writing and creating. Learn more at http://www.pagepublishing.com.
SOURCE Page Publishing
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