PayLease Rebrands to Zego: Making Mobile-First A Reality for Residential Real Estate Industry

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Industry Leader Shifts Beyond Payments & Utilities to an Engagement Platform for All Resident Touchpoints

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While our name and look may be changing, our dedication to providing the best tools for properties remains the same.

Today, PayLease is announcing its rebrand to Zego (Powered by PayLease), the property technology company that powers better resident engagement & efficiency for multifamily and HOA communities. Zego provides a comprehensive resident engagement platform that unifies critical resident touch-points—from payments and utilities, to communication and smart devices—into one app.

“Our rebrand to Zego (Powered by PayLease) signals our continued commitment to drive community engagement and improve operational performance for multifamily and HOA communities,” said Dirk Wakeham, CEO of Zego. “We are evolving with the rapidly changing residential landscape so property owners and management companies can stay one step ahead of their competitors.”

Recent data shows that management service is the highest-ranked lease renewal factor a property can effectively influence, with 31 percent of residents citing ‘seeking better apartment management’ as the reason for moving to a different apartment community. Zego’s mobile-first platform streamlines communication and manual processes so on-site staff can deliver a higher level of service while helping residents engage with each other.

While the Zego product offering has evolved, the company remains customer-focused at its core, delivering world-class service and support that allows managers to go above and beyond for residents. With a 17-year track record in residential real estate, Zego (powered by PayLease) processes more than $15 billion in payments annually across 12MM units nationwide and has been recognized eight times as one of the Inc. 500/5000 Fastest Growing Private Companies.

“While our name and look may be changing, our dedication to providing the best tools for properties remains the same,” added Wakeham. “We are excited to take the next steps in our company’s evolution. The Zego story will continue to be one of increased innovation and growth as we work with our customers to free them to go above and beyond for their communities.”

The rebrand includes an updated brand strategy, messaging, and visual identity. For more information on the brand story, read the announcement on their new website.

About Zego
Zego (Powered by PayLease) is a property technology company that frees management companies and community associations to go above and beyond for their residents. Zego’s mobile-first engagement platform for the residential real estate industry unifies the most critical resident touch-points into one app. From payments and utilities, to communications and smart devices, everything is seamlessly integrated into your back-end system. Zego delivers portfolio-wide efficiency, higher NOI, and more engaged residents.

Since its inception in 2003, Zego has grown from a payments provider to a comprehensive resident engagement platform. With more than 250 employees, Zego serves 6,000 residential real estate companies and over 12 million units nationwide. Zego is backed by Vista Equity Partners, a leading technology investment firm focused on enterprise software, data, and technology-enabled businesses. Learn more about how Zego drives community engagement and efficiency at gozego.com.

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Aimee Eichelberger
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