Peach Launches First Product Warranty Comparison Platform

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‘Sweet Warranties’ platform targets $40 billion U.S. Warranty Market by Providing Consumers with Fast, Understandable, and Affordable Policy Options

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“We have all been offered the ‘extended warranties policy’ at checkout, and many times are pressured into accepting a costly plan without an opportunity to read the fine print. The process isn’t pleasant. We want to change that for good...

Peach, a Baltimore-based technology startup, announced the launch of ‘Sweet Warranties,’ its powerful and easy-to-use product warranty platform for desktop and mobile. The platform quickly summarizes hundreds of options, giving power back to consumers to make smart choices about affordable and sensible insurance protection.

Warranty Week reports that U.S. consumers spent nearly $40 billion on product warranties in 2014, yet many are left in the dark about the details of expensive policies and face high costs and challenges when a claim becomes necessary.

With Peach’s platform, consumers can easily enter a new product for access to multiple warranty choices, along with reviews and detailed information. The company keeps track of users’ policies and alerts users when coverage changes or is about to end. They also handle the claims process, saving consumers time and hassle.

“We have all been offered the ‘extended warranties policy’ at checkout, and many times are pressured into accepting a costly plan without an opportunity to read the fine print. The process isn’t pleasant,” said Luke Cooper, Peach CEO and Co-founder. “We want to change that for good by providing consumers with easy-to-understand warranty information and show the best options for electronics purchases in seconds.”

In 2014, Cooper, a former in-house counsel for State Farm Insurance Agency, partnered with Chris Garvis, a former developer for iVillage, Moveline and Ciphent who also consulted on software security measures for MacAfee, Royal Bank of Scotland, American Express and Bank of America, to launch Peach. The founders’ mission is to help consumers make smarter, more informed choices, saving them time, money and hassle.

Cooper and Garvis are graduates of Techstars and Boomtown Boulder, two prestigious startup accelerator programs that help entrepreneurs hone their product, ensure proof of concept, and secure investors and advisors.

“Warranties are often a costly line-item for households when compounded over time with multiple devices,” said Garvis, Peach CTO and Co-founder. “We are proud to be launching a platform that relieves the insurance pressure and expense of protecting heavily used electronics and household goods. It’s our goal to make consumers’ lives a little ‘sweeter,’ financially and otherwise.”

Peach’s Sweet Warranties app is free and available for download on iOS in the App store and will be available in the Android Marketplace soon. More information is available at

About Peach
Founded in 2014, Baltimore-based Peach is the only electronics insurance comparison platform that summarizes hundreds of options into "plain English" in seconds. The company was founded after listening to customers, understanding their pains, and putting extensive industry and technical knowledge to use to provide smart, easy to access and affordable warranty choices.

Peach makes the complicated and expensive insurance process as simple as possible for consumers and companies. The platform is a win-win-win for consumers, warranty providers and retailers by providing information up-front and making consumers more confident in their purchases and coverage. To learn more visit or follow the company on Twitter @SweetWarranties or on Facebook.

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