“You guys inspired me. I’m looking at my lyrics in a new way. You interpreted this in a way that we would never be able to pre-visualize or prescribe. But the feeling we wanted to invoke, Evolve found a way to visualize that.”Pearl Jam frontman Eddie Vedder
NASHVILLE, Tenn. (PRWEB) April 25, 2020
Pearl Jam and Apple TV have announced the Gigaton Global Listening Experience – a special audio-visual event available free to all Apple TV users for 7 days, before it moves to iTunes. This immersive visual album experience pairs the band's inspired visuals, produced by the award-winning Evolve Studios, to create an unparalleled 360-experience that enhances Gigaton's massive scope. The Gigaton Visual Experience premieres Friday, April 24.
Mixed in the revolutionary Dolby Atmos immersive audio format and provided together with Dolby Vision high dynamic range video, this visual album experience is only available as a limited time event on Apple TV. Their 11th album and first in nearly 7 years, Gigaton has received acclaim as their greatest and most adventurous work to date.
Evolve Studios, an independent, award-winning content studio, known for its conceptual & compelling original and branded content, is the creative engine behind the visual experience of Gigaton.
Pearl Jam frontman Eddie Vedder said of the collaboration with Evolve: “You guys inspired me. I’m looking at my lyrics in a new way. You interpreted this in a way that we would never be able to pre-visualize or prescribe. But the feeling we wanted to invoke, Evolve found a way to visualize that.”
In addition to creating three new music videos for Dance of the Clairvoyants, the first single off the record, Evolve also produced the entire Gigaton visual experience. Between the music videos and the entire visual album, there was more than an hour of original visual content that brought immersive motion pictures to the band’s latest album.
Pearl Jam guitarist Stone Gossard called the visual experience ‘extraordinary.’
“The visual musicality is very evident,” Gossard said. “The build of the edits, the symbolism, the syncopations. It really is a mystical experience. The whole thing. It’s extraordinary and we are a lucky band to have Evolve collaborating with us.”
The full Gigaton visual album was an organic evolution of Evolve’s prior work together with the band on Dance of The Clairvoyants.
Evolve Studios’ Joel Edwards, executive produced & co-directed the project. “We created the visual album with more of the band's inspired visuals and our footage archives to craft a feature-length, visual experience. It's really an incredibly unique and beautiful event for fans," he said. “We used hundreds of live-action film clips that spanned the globe, micro table-top and macro lens elements, deep space and organic textures.”
The trio of music videos for Dance of the Clairvoyants were released in February and hailed as “…very National Geographic-meets-rock” by Billboard Magazine. Evolve and partners Filmsupply (http://www.filmsupply.com), the world’s leading premium film footage licensing agency, were specially positioned with a massive library of insane landscape and abstract footage that was used to illustrate the story of Dance of the Clairvoyants.
All three versions of the music video (Mach I, Mach II and Mach III) were released to much critical acclaim. Click HERE (https://evolve.studio/portfolio/pearl-jam-clairvoyants/) to watch the compilation of music videos.
“We knew this new song and album are very globally and environmentally charged,” said Edwards. “We wanted the videos to illustrate our world and all the beautiful intricacies of it. The band wanted a big, National Geographic-type feel and since we have been filming that kind of footage for years, we were armed to visually tell this story.”
The Evolve team had multiple creative sessions with various members of the band, who Edwards said were very hands-on throughout the creative process for the music videos and the theater experience.
“It was an incredible, artistic and creative process,” Edwards added. “Certainly one of our most favorite projects to date. The band was full of big ideas and inspirations, that we would then interpret and pull footage from our vast library to create the visual sequences and abstract story arc.”
For additional details about the Apple TV debut, visit http://www.pearljam.com/news
ABOUT EVOLVE STUDIOS
Nashville, TN-based independent, award-winning studio, Evolve produces premium content for a wide array of partners including Disney, National Geographic, ESPN, Netflix, NBC Universal, HBO, Discovery and many others. Evolve was founded in 2010 by brothers, Joel & Jesse Edwards. What started out as an entrepreneurial dream for the two “Vimeo Kids” fueled by an iMac, DSLRs & ramen noodles, Evolve Studios is now becoming one of the most discreetly influential original & branded content studios. As a full-service production company, Evolve produces a diverse range of premium content from original episodic series, branded & commercial content, films, documentaries, promos, music videos, digital films and immersive VR content.
Evolve’s work has been recognized with numerous awards including 5 National Television Emmys, 40 Emmy nominations & many other top industry accolades. Empowered by incredible young talent, team culture and blue-collar creative work effort, Evolve has built a multifaceted studio that produces in three industry verticals all from the new content frontier in Nashville, Tennessee. To learn more, visit http://www.evolve.studio
The exclusive footage licensing platform of Evolve Studios, Filmsupply, is a full-service licensing agency that has partnered with leading filmmakers across the world to bring footage from their passion projects directly to agencies, production companies, studios, and other creatives through a highly curated catalog. Learn more about their intuitive platform and free footage research at Filmsupply.com. To learn more, visit http://www.filmsupply.com