Peekaboo Ice Cream To Air On Shark Tank

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The organic ice cream brand pitches to the sharks.

On the upcoming episode of Season 12 of Shark Tank, airing Friday, December 11th, Miami native Jessica Levison pitches Peekaboo Ice Cream, the first organic ice cream made with hidden veggies you can’t see or taste. On the show, Jessica, Founder & CEO, is seeking an investment of $800,000 for eight percent equity.

“I had heard ‘you should be on Shark Tank’ from dozens of enthusiastic Peekaboo fans since I launched the company; so when the casting directors reached out to encourage us to apply, it was a dream come true,” says Peekaboo Founder and CEO Jessica Weiss Levison.

Peekaboo is on a mission to help families create a healthier relationship with food by taking the bribery out of dinnertime, as well as provide a more palatable solution to the eternal parenting challenge: feeling good about what you feed your kids. Founded in Miami, FL, Peekaboo is a certified B-Corp, supporting women in the workplace and committed to sustainability and giving back through partners like Team No Kid Hungry.

Peekaboo was also just named the grand prize winner of the Real California Milk Snackcelerator dairy snack innovation competition, aiming to inspire innovation & development of the next great dairy snack.

Peekaboo flavor offerings include vanilla with hidden zucchini, chocolate with hidden cauliflower, strawberry with hidden carrots, mint chip with hidden spinach, cotton candy with hidden beets, unicorn with hidden zucchini and cookie dough with hidden zucchini; along with two recently launched vegan flavors, strawberry sorbet with hidden tomato and mango sorbet with hidden squash. All flavors are organic and have a full serving of veggies in every pint. Peekaboo ice cream is available on, as well as Amazon, select Whole Foods and other finer retailers nationwide.

Tune in to Shark Tank on ABC this Friday, December 11th at 8pm EST to see if any sharks take the bait.

For more information on Peekaboo, contact

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Angela Amendola
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