Perelel Health Named in Fast Company's Fourth Annual List of Brands That Matter Awards

Perelel Health Named in Fast Company's Fourth Annual List of Brands That Matter Awards recognize brands that achieve cultural significance and deep customer connections.

SANTA MONICA, Calif., Dec. 11, 2024 /PRNewswire-PRWeb/ -- Perelel is proud to announce its inclusion in Fast Company's fourth annual Brands That Matter list. The list honors brands and individuals that do not merely create customers, they resonate with individuals and communities in a profound way. Through captivating branding and marketing efforts, these companies and nonprofits have established relevance and impact on culture. The full list can be found on fastcompany.com and in the upcoming Winter print edition on newsstands beginning December 17, 2024.

This year's list includes large international organizations, small-but-mighty companies, and nonprofits, and highlights 119 brands and 10 CMOs of the Year that inspire genuine engagement and loyalty from their consumers—and influence new adopters to buy in. Every brand included has found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.

"We're so proud to award such a wide variety of honorees this year and shine a spotlight on leading marketing executives," said Brendan Vaughan, Fast Company editor-in-chief. "The thread that binds brands like Arc'teryx, Tony's Chocolonely, and the NFL together is their commitment and creativity in how they build connections with audiences through cultural relevance."

Fast Company's Brands that Matter awards are open to companies of any size, from multinational corporations to small businesses. Applications are judged on their emotional resonance, cultural significance, timeliness, clarity, and originality.

"Being named on this list is an honor beyond anything we could have imagined when we started Perelel. From day one, we set out to not just create products, but to spark a movement—one that would elevate the conversation around women's health and address the gaps that have gone unnoticed for far too long. This recognition is a testament to our mission, our community, and the collective power of all of us who believe women deserve better," said Perelel Co-Founder & Co-CEO, Alex Taylor.

2024 was transformative for the brand. Perelel closed their Series A led by Unilever Ventures with 130% YoY growth, launched groundbreaking products such as Peri Support Pack [new category for the brand] and Cellular Hydration Powder. The brand also introduced their first celebrity spokesperson, Mandy Moore (whose recent video collaboration generated 2M+ views for the brand in 48 hours), while deepening partnerships with a diverse network of voices.

Perelel took bold steps to advocate for systemic change through the Perelel Pledge announcement as well as the Perelel Universe campaign, gathering nearly 30,000 signatures to push for more women's health research funding and bringing their mission to Washington, D.C. alongside some incredible change-makers.

"More than anything, this award is a reflection of our incredible team and the vibrant community that has rallied around us. We have proven that when women's health is on center stage, change isn't just possible—it's inevitable," said Perelel Co-Founder & Co-CEO, Alex Taylor.

For more information or to view the complete list of honorees, visit fastcompany.com/brands-that-matter/list.

About Perelel

Perelel is the first and only OB/GYN-founded vitamin company offering clean, targeted nutrition for each distinct stage of people's hormonal journeys. Launched in 2020 by Victoria Thain Gioia, Alex Taylor, and Dr. Banafsheh Bayati, the company's 19 SKUs focus on supporting women's nutrition throughout every hormonal stage. In 2022, Perelel expanded their product suite to include a line of products formulated to support mens' health and fertility. In 2018, Victoria and Alex, both pregnant with their first children, found themselves navigating the wild and unregulated world of prenatals. Their respective paths to parenthood were marked by confusion, frustration, and loss (Victoria suffered four miscarriages in order to have four children). Today, they are the proud mothers of six kids under six. The search for better solutions and a shared frustration over the lack of information on what to take while pregnant inspired them to bring a more targeted and honest solution to the prenatal supplement industry, followed by postpartum and general wellness. The Food and Drug Administration (FDA) does not hold supplements to the same standards as conventional foods or drugs, so manufacturers are responsible for handling safety testing, labeling, and quality standards themselves. This leaves consumers vulnerable to misinformation, predatory marketing, and a lack of control over their bodies. Perelel has set out to change this while elevating the standards of women's health research.

About Fast Company

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Brendan Vaughan. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at fastcompany.com.

Media Contact

Alexis Guss, Perelel Health, 1 2152370913, [email protected], www.perelelhealth.com

SOURCE Perelel Health