Perfect Economic Storm Creates Holiday eCommerce Frenzy for SMBs

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eCommerce continues to outperform expectations, and SMBs are bracing for an online holiday sales spike — despite record inflation, labor shortages, and supply chain issues. Mikel Lindsaar, CEO and Founder of StoreConnect, understands that to keep up with the record pace of consumers trading long checkout lines for shopping online, SMBs need to invest in eCommerce 3.0 if they want to compete as Davids against the online retail Goliaths during the virtual Christmas rush.

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eCommerce 3.0 is about creating a platform that provides a SINGLE source of truth across eCommerce, websites, support systems, marketing platforms, point of sale, and customer data. It is about keeping your valuable customer data within your business and accessible to your team instantly.

Despite economic uncertainty, inflation, and rising costs, 2022 holiday spending is still expected to generate $1.45 trillion in sales.(1) Mikel Lindsaar, CEO and Founder of StoreConnect, cautions that “With eCommerce making up a large part of the holiday spending economy, businesses are under unique pressures this year due to the economic climate. However, consumer demands are incredibly high when it comes to the shopping experience, inventory levels, shipping times, and more. StoreConnect is uniquely positioned to help small- and medium-sized businesses (SMBs) to get more done in less time with less staff.”

Research conducted by McKinsey & Company concluded that since the COVID pandemic, “Homebound consumers abandoned ingrained shopping habits, hurtling eCommerce into hyperdrive and compressing a decade’s worth of digital adoption into 100 days.”(2) Almost all shoppers will purchase something online in 2022, with Google reporting that only 4% of consumers did not buy something digitally in 2021.(3)

Continuing labor shortages, record inflation, strained shipping and fulfillment centers, and a looming recession put added pressure on SMBs to maintain a frictionless and enjoyable shopping experience for their customers against an unforgiving economic environment. Customer expectations are still high for online retailers despite global challenges. Online shoppers still expect a seamless user experience when browsing online, products to be in stock, and orders delivered on time.

“eCommerce 3.0 keeps your business and your customers on track to succeed. Supply chain management, communication, and transparency are critical to the ongoing success of an online store,” Lindsaar says, adding, “With the right eCommerce 3.0 platform, you can rest assured that you have up-to-the-minute situational data at a moment's notice. You, your team, and your customers can do business seamlessly and with confidence. You know what you've got, you promote what you've got, and your customers can get what they want from what you've got.”

Lindsaar explains, “eCommerce 3.0 is about creating a platform that provides a SINGLE source of truth across eCommerce, websites, support systems, marketing platforms, point of sale, and customer data. It is about keeping your valuable customer data within your business and accessible to your team instantly.”

StoreConnect creates fully connected and integrated solutions for eCommerce, website, support, marketing, analytics, and point of sale — all within a single platform. Streamlining processes for time and resource-constrained small teams is key. Lindsaar points out that “StoreConnect can help SMBs free staff resources and focus on customers while being the affordable solution. Providing 15 tools in one system, something no other eCommerce system does, StoreConnect allows SMBs to easily scale from 3,000 orders per month to 35,000 orders over two days without any advance warning from the customer and with no negative impact on store speed.”

Lindsaar asserts, “SMBs have a high bar to hit this holiday season, and consumers are expecting their holiday purchases to meet and exceed their expectations. In a competitive marketplace and facing economic uncertainty, leveraging available technological solutions can give small- to medium-sized businesses the advantage they need to weather any storm and emerge stronger than ever.”

About StoreConnect

Mikel Lindsaar, CEO and Founder of StoreConnect, is an experienced technology entrepreneur whose mission is to infuse small and medium-sized businesses with the power to be successful in eCommerce 3.0 and scale to meet growing demand. Small businesses can't waste time setting up their business on a platform only to repeat the process by changing platforms when they want to scale, nor do they want to waste time figuring out how to integrate multiple platforms. StoreConnect (built on the World's Number 1 CRM, Salesforce) gives clients a complete, powerful, configurable eCommerce and CRM solution where they can manage their website, online and in-store sales, provide amazing customer service, run all their digital marketing campaigns and have up-to-date detailed metrics, reporting and full understanding of their customer. They were awarded Salesforce's 2021 International Partner Innovation Award of the year for the Retail sector and are changing the ease with which small businesses are run — with a manageable price tag. StoreConnect is Time. Well Spent.

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1. Jamie Grill-Goodman Editor in Chief. “Holiday Retail Forecasts and Predictions for 2022.” RIS News, 20 Sept. 2022,
2. “Emerging Consumer Trends in a Post-Covid-19 World: Growth, Marketing & Sales.” McKinsey & Company,
3. “Prepare for Seasonal Marketing & Shopping - Think with Google.” Google, Google,

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