Perk 2.0 Chinos, Methodically Engineered Pants , Launch Today on Kickstarter

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Perk 2.0 Chinos are built with a newly developed ultra-soft cotton twill, making them more breathable and durable than denim and other chino pants

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Chinos are the common choice for men to wear on a daily basis,” said Miguel Madrid, Founder of Perk. "We crafted around the needs of men in their daily wear and developed the Perk 2.0 Chinos, a pair of pants that move with you, fit you perfectly and are stylish, yet functional.

Perk 2.0 Chinos launched on Kickstarter today offering men the most comfortable and toughest-wearing chino pants on the market. The new line of chinos features a custom developed curved waist for a perfect fit, an advanced and ultra soft twill cotton knit free of chemical treatments, and a hint of added stretch so they move comfortably with the wearer. The pants are the result of a new product development strategy that rethinks apparel as an integrated project of continual improvements.

“Chinos are the common choice for men when choosing what pants to wear on a daily basis,” said Miguel Madrid, Founder of Perk. “The problem being, chinos are riddled with chemical treatments that, in the long run, turn them stiff and uncomfortable, making for a less-than-desirable wearing experience. We crafted around the needs of men in their daily wear and developed the Perk 2.0 Chinos, a pair of pants that move with you, fit you perfectly and are stylish, yet functional. We created a pair of pants with only what you need - and nothing you don't.”

The Perk team scraped thousands of reviews and customer surveys and found that chinos always fall short in fit and comfort. The team went on to develop the smoothest, silkiest cotton fibers they could source and developed a new buttery soft, ultra-durable cotton twill that’s more breathable than denim. These chinos offer the perfect fit and unmatched softness for an elevated wearing experience. They also feature a touch of spandex, giving them the perfect amount of flexibility. The pants are made from safe, sustainable materials, free from chemical treatments that typically fade out in 10 washes and are harmful to the skin and the environment.

The secret to the perfect fit lies with the signature curved waist — a fit upgrade that curves naturally to one’s midsection. So, they are cut like your favorite pair of jeans, with just the right amount of slim. Finding the perfect fit is even easier with Perk’s Fit Predictor, which uses data from millions of 3D body scans to survey the customer and predict their perfect size. With custom leg lengths and over 27 sizes available, there is a size and fit for everyone.

“These chinos aren’t “smart,” they’re thoughtful,” said Roberto, Co-Founder at the company,“By eliminating all but the truly essential elements, Perk has created comfort standards that are functionally minimal that help you find your way by staying out of it.”

The team at Perk believes that a pants prototype by itself is limited unless its design takes into consideration the ways someone actually uses it. From the fabric composition and stitching, to how it's all put together, all the points you interact with were analyzed and created to perform smoothly and intuitively. Thanks to advanced fit prediction algorithms, a customer-centric product development methodology, and advanced feedback engines that reduce returns, Perk can comfortably offer the 2.0 Chinos with a 100-day trial period. If users are not walking on cloud nine, they can be returned for a refund — no questions asked. By offering returns the team uses these experiences to improve the products and the recommendation engine for other customers. A pair can even be repaired or replaced for any defect outside of normal wear and tear — for life.

Perk 2.0 Chinos are now available for preorder on Kickstarter for $89, a 28% savings off the retail value. For more information about the campaign or to place a preorder, visit wearperk.com/kickstarter

About Perk
Miguel Madrid and Roberto Kattan each spent years blazing their own trails, either focusing on building meaningful brands or diving headfirst into apparel design for big multinationals. But when they reunited in 2017, it was obvious they wanted to create something different and disruptive. Perk was born. They took it upon themselves to redesign clothing for the modern wearer. No detail is too small for them to obsess over. If something can be improved, they improve it. That meant rethinking how clothing functions, fits, and feels.. For more information, please visit their website at https://wearperk.com/.

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Julia Sherertz
Perk
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