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Perri Marketing CMO to Speak on the GDPR and Why It Matters to the CMO at Cyber Security Atlanta Conference, October 17, at the Georgia World Congress Center

PMI's CMO Tony Perri will speak about how the European Union's GDPR is revolutionizing data privacy practices and legislation in the United States.


News provided by

Perri Marketing

Oct 09, 2018, 09:00 ET

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Tony Perri Speaking
Tony Perri Speaking

CHATTANOOGA, Tenn., Oct. 9, 2018 /PRNewswire-PRWeb/ -- Perri Marketing Inc. is pleased to announce our thought-leadership speaking engagement at Cyber Security Atlanta from October 17-18. Cyber Security Atlanta is a conference for cybersecurity professionals across the Southeast at the Georgia World Congress Center. Speakers at the conference run the gamut of InfoSec leaders from cybersecurity experts, business decision makers, to hackers and technical specialists with the latest tech and knowledge in the field.

Perri Marketing's CMO, Tony Perri will be speaking Wednesday, Oct. 17 from 1:40 – 2:10 p.m. in the Cloud, Mobile, and IAM Theatre where he will present his talk titled, "The GDPR Effect on North America and the Land Mines Currently Being Planted." Tony has worked in the software and InfoSec industries for 20+ years and has written extensively on the latest data protection legislation out of the EU, The General Data Protection Regulation, also known as the GDPR.

“The GDPR is making CMOs better understand their data quality. Twenty years ago, businesses just wanted list data; today governments are going to require validation of data quality.”

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"The problem with the GDPR is that business leaders in the U.S. think 'it's a European thing, it doesn't affect me,'" said Perri. "The GDPR is making CMOs better understand their data quality. Twenty years ago, businesses just wanted list data; today governments are going to require validation of data quality."

While this legislation is out of the EU, it affects every U.S. company that holds data from EU citizens, or "data subjects" as worded in the GDPR. If your database holds EU data subject personally identifiable or PII data, you must be compliant even in if you never make a sale to one of these data subjects or the company they work for. The GDPR is a monumental piece of legislation, and it is creating a domino effect of states' legislation in the US.

Tony's session will review the GDPR's effect here in the U.S., what's on the radar for U.S. legislation and a use case of a breach that spans both pre- and post-GDPR, where the fine could be $640k or $22 million, depending on what the GDPR rules. With this new E.U. legislation, data security compliance and auditing will never be the same.

For cybersecurity professionals, this latest wave of data privacy legislation could create countless new compliance standards to learn and implement.

While these new laws can certainly create a headache for CISOs and IT professionals who are tasked with compliance on top of the daily IT and security workload, they are a necessary step in the right direction when it comes to improving data privacy practices and guarding against costly breaches. However, it is also a sign of changing times.

Data security is suddenly at the forefront of chief marketing officers' minds; for it is the CMO who is taking a larger role in managing Big Data in enterprise-sized organizations. And with this newfound opportunity for CMOs, comes an opportunity to educate organizations on the importance of best-practice data security and privacy management. In the wake of these new regulations and headlines of bigger and costlier data breaches, information security is no longer an IT issue, it is a company-wide issue. Cybersecurity must now be top-down driven from the boardroom as organizations will scramble to shore up their data security strategies in the wake of new U.S. legislation on the books.

Visit cybersecurity-atlanta.com to learn more about the Cyber Security Atlanta Conference, speakers, and information sessions. Perri's speaking session link can be found here.

To learn more about Perri Marketing Inc. or to schedule a complimentary 30-minute strategy call to discuss your technology marketing needs visit perrimarketing.com

About Perri Marketing Inc.

Perri Marketing, Inc. is a marketing agency that specializes in Information Technology content for Independent Software Vendors selling into the Fortune 1000. We have more than 20 years of experience in software sales and marketing, and with this expertise, we offer what is known with clients as Marketing as a Service. Much like you would utilize Software as a Service or IT as a Service, Marketing as a Service is what PMI sees as a perfect business investment for ISVs. More information can be found at perrimarketing.com.

SOURCE Perri Marketing

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