Perri Marketing Issues PII Security Guidelines in Wake of the GDPR and US State Governments' Legislations
Perri Marketing CMO delivers speaking session at Cyber Security Atlanta and announces new whitepaper about the recent wave of U.S. PII legislation
CHATTANOOGA, Tenn., Oct. 25, 2018 /PRNewswire-PRWeb/ -- Chattanooga-based technology marketing agency Perri Marketing Inc. was recently featured as data security thought leader at the ISSA/Cyber Security Atlanta Conference, a conference series where cyber-security professionals gather for a two-day event to share ideas and learn from the leading experts in the industry.
In his presentation titled "The GDPR has Hit the Shores of the United States Bringing with It the Data Security Domino Effect in U.S. State's Legislation," Perri Marketing CMO Tony Perri forecasted the effects of impending U.S. data protection legislation on American business while also discussing the research from the company's latest whitepaper. He specifically highlighted the need for a unified, cross-departmental approach to forming a best-practice data handling strategy.
As data breaches begin to occupy more headlines the wake of the 2018 Facebook Cambridge Analytica scandal, the public – and most importantly the U.S. Congress – is becoming more aware of how corporations use, and misuse, citizens' personal data. Couple this increasing awareness with the E.U.'s GDPR legislation and new U.S. states' data protection legislation, America's commercial and private sectors need to pay great attention now to their corporate data protection policies before potentially catastrophic fines cripple their businesses.
"I wondered what a room full of IT people would think about a marketing person telling them about data security," said Perri of his presentation. "Ultimately they appreciated a marketing person telling them to watch out for how their marketing departments are handling data."
The CMO of 2019 will take Big Data away from the CIO
According to Statista, the marketing-related data market in 2017 was valued at $13.5 billion. It is expected to grow to $18.2 billion by the end of this year. In 2018, the CMO is slated to exceed the CIO in technology spending and powering this new wave of marketing technology is massive amounts of consumer data. While this data is incredibly powerful at producing highly targeted, effective advertising and inbound content, it can also be detrimental if not handled with care.
At Cyber Security Atlanta, the question posed to a room full of IT professionals "Do you know what your marketing team is doing to protect the hundreds of thousands of records in your CRM?" proved to be a powerful one.
The days of cyber-security simply being an IT issue are over. It is likely that every department in an organization is tasked with handling PII at some point throughout the day, and few companies offer regular best-practice cyber-security training to their employees.
In its new whitepaper, Perri Marketing addresses the questions raised in Perri's presentation and highlights the difficult job CISOs face in the future.
On the heels of the GDPR, 11 states introduced and passed new data breach notification and data protection laws, all of which (including the GDPR) require organizations to report data breaches to their respective governing bodies within time-spans varying from 72 hours to 60 days. That is 11 new laws, plus the E.U.'s GDPR, all with varying requirements and data breach notification windows, that security teams must comply with. Given that the average time to discover a breach in 2018 was 197 days, the complexity and seeming infeasibility of these new laws will certainly put a strain on cyber-security and marketing professionals in the coming months.
While this onslaught of new consumer privacy laws may seem daunting, the good news is here in the U.S., businesses have European businesses to look to for examples of what to (and what not to) do. The consensus among GDPR pundits is to get legal teams involved now, communicate with the entire organization on current data handling practices, and understand what constitutes a violation across the various laws the organization is subject to follow. This advice holds true for states' legislation too.
The future is unclear when it comes to how corporate data mining practices and government data protection legislation will intersect. What organizations can do now is start to prepare, and learn from the companies, who in the coming months, will likely fall victim to data protection legislation violations.
To learn more about Perri Marketing, Inc. or to view Perri's slide deck from Cyber Security Atlanta, visit PerriMarketing.com.
About Perri Marketing Inc.
Perri Marketing, Inc. is a marketing agency that specializes in Information Technology content for Independent Software Vendors selling into the Fortune 1000. We have more than 20 years of experience in software sales and marketing, and with this expertise, we offer what is known with clients as Marketing as a Service. Much like you would utilize Software as a Service or IT as a Service, Marketing as a Service is what PMI sees as a perfect business investment for ISVs to grow their businesses with the optimal investment in resources. More information can be found at https://perrimarketing.com
SOURCE Perri Marketing
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