Personify Hosts First-Ever Virtual PersoniFest User Conference

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Event draws over 2,000 clients from association, nonprofit and events sectors

Personify Cloud Platform
“The innovations that we shared at PersoniFest enable our clients to deliver more value through the connected constituent experience and drive digital transformation efforts within their organizations using the full Personify suite of products,” said Norbert Orth, CEO of Personify.

Personify, Inc. (“Personify”), the market-leading provider of technology solutions for associations, nonprofits and events organizations, held its 21st annual PersoniFest user conference today in an entirely virtual format. PersoniFest is the leading conference for association, nonprofit, health and wellness, and event professionals. While the conference had been scheduled to take place in Colorado Springs, Personify staff quickly transformed the event into a virtual conference as a result of the COVID-19 pandemic. More than 2,000 clients attended the annual user conference, which is the largest turnout in PersoniFest history.

During the event, Personify shared innovations in the Personify Cloud Platform including Virtual Connect, Virtual Events, Job Boards, Community Health Check and a modernized user interface and user experience across the product portfolio. Personify also unveiled a new user command center where clients can access Personify360, Community, A2Z Events and Wild Apricot from a single location with activity feeds, user management and workflows across products.

“Our clients leverage technology to have a full view of their constituent base and unearth opportunities for better engagement, which is especially important now as many find themselves operating in a digital-only environment,” said Norbert Orth, CEO of Personify. “The innovations that we shared at PersoniFest enable our clients to deliver more value through the connected constituent experience and drive digital transformation efforts within their organizations using the full Personify suite of products.”

PersoniFest 2020 also included the third annual Persi Awards to recognize the impact and achievements that Personify’s clients have made in the past year. Winners include the American College of Physicians, Citizens Climate Lobby, the YMCA of the Twin Cities, Taffy Event Strategies, the American Pharmacists Association and more.

As the Personify team worked to quickly pivot to a virtual event over the past few weeks, the team documented their strategy and considerations on Personify’s podcast, Planet Leadership: https://theplanetleadership.com/. To date, the Personify team has released five episodes that cover topics such as the overall concept, technology stack, virtual programming, sponsors and more.

“While we are disappointed that we couldn’t be together in-person in Colorado Springs, I’m proud of how we’ve been able to stand up a virtual experience so quickly,” said Teresa Zimmerman, Vice President of Marketing. “Because we know that many of our clients are asking the same questions of their events and tradeshows, we wanted to document our approach to going virtual.”

Event organizers announced that they will take PersoniFest on the road in 2021 with events held in Washington D.C., Chicago and Austin next spring. To learn more about PersoniFest, please visit https://www.personifest.com/. For more about Personify, visit https://personifycorp.com/.

About Personify
Personify is the market-leading Constituent Management and Engagement (CME) platform that empowers organizations to better engage their constituents, maximize revenue and optimize operations. For over 20 years, Personify has served as the technology foundation for organizations of all sizes from the largest associations, charities, YMCAs and JCCs to emerging nonprofits. For more information, visit https://personifycorp.com/

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Erin Geoffroy
@Personifycorp
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