Pete Carroll Mentee Damond Collier Hires Reformed Gang Members To Help Produce Films They Have Equity In Through ‘Pride In Unity’

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“You could just give in to the bad side of the world. He just would not do it. He’s on the verge of doing some incredible things and I can’t wait to see what he does next.” - Pete Carroll

Seattle Seahawks coach Pete Carroll played a crucial role in Damond “Westbred” Collier’s life early on as a mentor and a friend. In 2003 while coaching at USC, Carroll founded “A Better LA” to support ex-gang members who dedicated their lives to serving their communities. Collier came across Carroll through one of his mentors, met with him at his house and was offered an opportunity to work for the world famous college coach at USC.

“He said to me ‘hey, if you could meet me at USC at 5 in the morning or 6 in the morning, you have a job,” Collier explained.

“[Carroll] makes each individual player better and he makes them believe so much in themselves, where they perform their duties in that area so good that it makes the team better,” Collier said. “[He] inspired me to believe in myself, and be bigger than my environment, to change my mindset.”

Damond Collier is now a director, writer, filmmaker and philanthropist who has founded his own community based organization, “Pride In Unity”. Collier is passionate about helping ex-gang members get back on their feet while also giving them an opportunity to build generational wealth through ownership and equity in the films they help produce.

The sought after Director has already seen success through his debut feature length film Baby Gangsta, which can be streamed online by visiting, and is already in pre-production on his next project.

Pride in Unity Program aims to provide reformed gang members with financial assistance, guidance, and resources to follow their dreams through the arts. Pride in Unity is also a resource for at-risk youth within the greater Los Angeles area in need of leadership training. For more information visit

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Suria Ross
Sanguine PR
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