Petrol Industries Bolsters Growth Strategy with Centric Fashion PLM

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Denim fashion brand will use Centric Software PLM to reduce costs, improve planning and drive growth.

Centric Software PLM, Centric Fashion PLM

Petrol Industries Bolsters Growth Strategy with Centric Fashion PLM

Centric Software has solid reference cases, a clear roadmap and validated ROI in their project proposal.

Petrol Industries, the Dutch denim fashion brand, has selected Centric Software®'s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Petrol Industries was founded in the Netherlands in 1989. Originally selling leather belts, Petrol Industries has expanded to an all-round fashion brand with over 3,500 points of sale across Europe, focused on denim craftsmanship, perfect fit and a great eye for detail.

Petrol Industries is going through rapid growth and decided to invest in a PLM solution to centralize product data and improve communication.

“We were working with spreadsheets, emails, filesharing, phone calls and other disconnected data, which caused difficulties with tracking information and lost productivity,” explains Kevin Klarenbeek, IT Manager at Petrol Industries. “We wanted internal teams and suppliers to collaborate in the same tool in real time, improving efficiency and consistency from design to delivery.”

After reaching out to Centric Software, Petrol Industries selected Centric Fashion PLM.

“Centric is the PLM market leader, and we were impressed by their industry expertise and project approach,” says Klarenbeek. “They have solid reference cases, a clear roadmap and validated ROI in their project proposal. Centric Fashion PLM's extended functionality, Adobe® Illustrator integration, mobile apps and supplier connection portal are exactly what we're looking for.”

“We chose Centric Fashion PLM to help us reduce operational costs as we can do more in less time and improve logistics planning, leading to a faster time to market,” he continues. “With more insight into the composition of collections, we can better predict quantities needed, negotiate prices and conditions more effectively and reduce the chance of late deliveries.”

“We are eager to grow into strategic business partners that help each other overcome challenges,” he concludes.

“We are delighted that Petrol Industries has selected Centric Fashion PLM,” says Chris Groves, President and CEO of Centric Software. “Petrol Industries is developing strategically with Centric's innovative technologies as a digital foundation, and we are thrilled to partner with them.”

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Petrol Industries (

Petrol Industries was founded in Tilburg (the Netherlands) back in 1989. What started as a small brand in leather belts, has now evolved in an all-round fashion brand, with over 3500 points of sale all over Europe. Denim craftmanship: that is what drives us. You’ll find it in every single vein of our brand. At Petrol, we like rough and pure. That’s why we’re not here for perfect people. We’re here for real people. Real people with dreams and ambitions. Man, woman or still a kid - that doesn’t matter. All our clothing has a perfect fit, sublime finishing and is made with a great eye for detail.

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Celia Newhouse
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