PEZ Candy, Inc. Appoints Jordan Greenstein as Marketing Director

USA - English

• USA - English

ORANGE, Conn., Nov. 13, 2018 /PRNewswire-PRWeb/ -- PEZ Candy, Inc., creator and marketer of one of the world's most legendary interactive confectionery brands and cherished American pop culture icons is pleased to announce the appointment of Jordan Greenstein as Director of Marketing effective November 12, 2018. In this role, Greenstein is responsible for continuing to strengthen and evolve brand affinity, drive innovation and accelerate revenue growth overseeing marketing, licensing and product development functions.

"We are pleased to welcome Jordan to the PEZ Candy organization," Christian Jegen, President and CEO of PEZ Candy, Inc. said. "Jordan brings a strong track record of driving significant growth for consumer products brands, including extensive brand building and leadership within trend-driven and impulse purchase categories. We look forward to the impact Jordan's experience will have on the PEZ brand and driving its continued growth."

Greenstein comes to PEZ Candy, Inc. with over 15 years of experience in licensing and consumer products. In his recent leadership roles with The Topps Company, he led consumer and trade marketing and product development in growing collectibles and games revenue for a portfolio of licensed brands with immensely passionate fans. Previously, Mr. Greenstein held various brand marketing, licensing, product innovation, and communications leadership roles at Mattel, Reckitt Benckiser, Kraft Foods and The Hershey Company. Greenstein earned a BS in Food Marketing and a BA in Business from Michigan State University and a MBA from the National University of Ireland.

"As a life-long, passionate pop culture enthusiast and collectibles superfan, I am thrilled to join PEZ and its iconic brand which continues to deeply resonate with an exceptionally loyal, passionately active fan community", Mr. Greenstein said. "I am honored to partner with best-in-class licensors and a high-performing PEZ team in building on their successes and further enriching the PEZ experience for fans while enticing new generations of fans. In concert with the PEZ team, I look forward to leading the PEZ brand to new heights, achieving the company's growth objectives and unlocking future growth opportunities."

About PEZ Candy:

Based in Orange, CT, PEZ has been inspiring and innovating since 1927. PEZ Candy, Inc. is the pioneer of "interactive candy" that is both enjoyable to eat and fun to play with. PEZ was first marketed as a compressed peppermint candy in 1927 in Vienna, Austria. Today, the company sells and markets its products worldwide with locations in Orange, Connecticut and Traun, Austria. Between them, the two locations distribute approximately 70 million dispensers and 5 billion candies per year. PEZ products are available in more than 80 countries worldwide and are a hot collectible for adults and children alike. PEZ dispensers have been a staple of American pop culture for over 60 years. To learn more, visit us.pez.com

SOURCE PEZ Candy, Inc.