PHG Consulting Renews Contracts with Suzhou Municipal Tourism Board

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The ‘Venice of China’ will continue to get the star treatment with celebrity-focused events, engaging sweepstakes, and high-profile content creation

Often referred to as the "Venice of China," picturesque Suzhou draws tourists from around to the world to its classical gardens, traditional Chinese landscapes, and dynasties-old landmarks dating back more than 2,500 years.

The Chinese city of Suzhou, famous for its UNESCO World Heritage-designated gardens and idyllic canals, has continued to retain PHG Consulting to develop and manage its North American social media and events program for the third consecutive year. Often referred to as the "Venice of China," picturesque Suzhou draws tourists from around to the world to its classical gardens, traditional Chinese landscapes, and dynasties-old landmarks dating back more than 2,500 years.

Since October 2014, PHG Consulting, a global leader in crafting creative marketing solutions for the travel and hospitality industries, has utilized its dedicated global team to penetrate the important markets of the United States and Canada through a strategic, integrated program designed to increase awareness of Suzhou, elevate its profile as a must-see destination within China, and ultimately drive visitation of English-speaking travelers. In the last year alone, PHG Consulting generated more than 25.5 million social media impressions for Suzhou; secured more than 2,500 positive press articles; and hosted 34 media, travel agents, and influencers in the destination. Currently, more than 90 tour operators in the United States and Canada are selling more than 380 travel packages featuring Suzhou as a result of PHG Consulting’s integrated sales and marketing program.

In the coming year, PHG Consulting will launch a series of celebrity-focused events, maintain a robust visitation program, and continue operating the destination’s English language Instagram, Facebook, Twitter, and YouTube channels, as well as TravelToSuzhou.com, its website for North American travelers. PHG Consulting has also renewed its contract to provide sales and trade representation services in North America for the fifth consecutive year.

In September, Suzhou’s most fashionable tourism experiences will take center stage during New York Fashion Week as part of a luxury styling and gift lounge by Luxury Wine & Co. Destination experts will be on hand to discuss Suzhou and its rich silk culture with attending celebrities and media and promote tourism experiences such as the No. 1 Silk Factory, Suzhou Silk Museum, and shopping on Shantang Street and Pingjiang Road. Silk scarves from Xiu Niang Silk will be gifted to nearly 100 top celebrities and media. Suzhou has been the center of China’s silk industry for centuries as the city has the ideal climate to grow the mulberries that silkworms consume and a workforce skilled in fine handicrafts. In ancient times, Suzhou attracted emperors and wealthy individuals who sought out the luxurious fabric. Today, Suzhou is still a silk powerhouse, producing nearly 80% of the world’s wedding silk dresses.

In addition to the silk-focused gift lounge, Suzhou will be part of the Celebrity Page New York Fashion Week party, sharing the destination’s story with more than 200 consumers. Suzhou will also be prominently featured in a segment of Celebrity Page TV that will be broadcast nationally throughout the United States. In February 2019, Suzhou will once again be in the spotlight as part of a luxury gifting suite during the 91st annual Academy Awards in Los Angeles, California.

Online, quarterly themed sweepstakes with like-minded brands will educate consumers on the destination and give them the chance to win a trip to Suzhou. Throughout the 12-month campaign, top digital creators, influencers, and media will be invited to travel to Suzhou to capture captivating content to share with their audiences. More information on Suzhou is available at http://www.TravelToSuzhou.com.

About Suzhou
Suzhou, the "Venice of China," is known for its elegant stone bridges, canals, flowing water, and noteworthy architecture. Located in the center of the Yangtze River Delta, approximately 60 miles west of Shanghai, Suzhou is one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. The city boasts the beautifully manicured Classical Gardens of Suzhou, nine of which have been designated a UNESCO World Heritage Site. Each year, millions of tourists travel to Suzhou to experience the destination’s more than 400 attractions, ranging from pagodas and temples to historical districts and world-class museums. As the largest industrial city in China, Suzhou continues to develop, such as the Suzhou Industrial Park (SIP), which boasts five-star hotels, the iconic Lake Jinji, and China’s largest overwater Ferris wheel.

Travel to Suzhou is easily accessible via three convenient area airports with non-stop flights from North America: Shanghai Hongqiao International Airport (SHA) offers bullet train service to Suzhou, which is approximately a 50-mile, 30-minute trip; Pudong International Airport (PVG) is approximately 65 miles from Suzhou, an hour and half drive; and Sunan Shuofang International Airport (WUX) is approximately 14 miles from Suzhou, a 30-minute drive.

For more information on Suzhou please visit http://www.TravelToSuzhou.com, and follow us on Instagram, Twitter and Facebook.

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Ashley Norman

Laura Bonfiglio
@VisitSuzhou
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