Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Philadelphia Magazine Partners With Attract China To Reach Affluent Chinese Travelers
  • USA - English


News provided by

NJC Communications

Aug 03, 2016, 22:00 ET

Share this article

Share toX

Share this article

Share toX


Philadelphia, Pennsylvania (PRWEB) August 03, 2016 -- Philadelphia magazine and Attract China announced a partnership to reach Chinese tourists and Chinese nationals living in Philadelphia with the magazine’s award-winning content, Attract China’s travel website, XiaoYaoDao.cn (Happy Travel) and high-quality, passport-sized city guides for use by travel agents, concierges and travelers.

By literally putting Philadelphia on the map with Chinese tourists and their travel agents, we will be establishing Philadelphia as a key destination to visit with ease on their trip to the Northeast.

Post this

In 2014, 61,000 Chinese tourists traveled to Philadelphia, an increase of 52.5% over the previous year. Visitation estimates for the US are forecasted to increase 17.5% per year through 2020. In Philadelphia that translates into 186,000 visitors by 2020 spending $600MM a year. Philadelphia has become a mecca for students from China, including many from wealthy families, who seek the value and lifelong impact of an American college degree. As such, many travelers are visiting their children who are students at Philadelphia-area universities and colleges.

-- Two Great Ways to Reach Chinese Tourists in Philadelphia --
Attract China’s XiaoYaoDao.cn website caters to independent travelers providing them with tailored itineraries, hotel and restaurant recommendations, and cultural calendars. The company’s Chinese-language –city guides unfold to direct travelers to top retailers, restaurants and attractions. Monthly city guide distribution includes: travel agents in China, Philadelphia-based hotels, the Independence Visitor Center, and Philadelphia International Airport.

-- A Boom In Chinese Tourists --
“Travelers from across the globe are recognizing our city as an easily accessible and very affordable destination with so much to do, resulting in strong international tourism growth and interest from travelers across the globe – and those in China are no exception,” stated Brian Said, Executive Director of Tourism for the Philadelphia Convention & Visitors Bureau. “Our team, which includes an office in China, raises Philadelphia’s international profile by promoting our arts and culture, cuisine, tax-free shopping and the many diverse attractions in our city. Having additional in-language content available to visitors from China will only help those efforts.”

This partnership with Attract China and Philadelphia Magazine is essential for effectively reaching this lucrative market. By literally putting Philadelphia on the map with Chinese tourists and their travel agents, we will be establishing Philadelphia as a key destination to visit with ease on their trip to the Northeast. Plus, once tourists have arrived, Attract China's website, XiaoYaoDao.cn, and their Philadelphia city guide, both in Mandarin, will provide day-of planning ideas for Chinese visitors, concierges and tour guides to our state.

-- Luxury Goods A Powerful Draw --
Luxury goods are still a big draw for Chinese travelers with the same products costing anywhere from 40 to 68 percent more in mainland China. Chinese students have significant purchasing power as well. Attract China has attracted iconic brands, including Torneau, Four Seasons, Macy’s, and Hard Rock Cafe.

-- Real Estate In United States A Lower Investment Risk for Chinese --
Wealthy Chinese are already the largest group of foreign real-estate buyers in the US, with 16 percent of the single homes and condominiums purchased by foreign buyers snapped up by Chinese in the twelve-month period ending March 2015, according to the US National Homebuyers Association. These houses are typically more expensive properties worth on average $831,800.

For additional details on ad partnership opportunities available now for the Fall/Winter 2016 map contact Meghan Cima mcima (at) phillymag.com; 610-304-2377.

About Philadelphia Magazine
Philadelphia magazine connects modern-minded Philadelphians to what matters most in our city, sparking conversation about what it means to live, work and play here now. As an innovative multi-media company, Philadelphia magazine creates powerful marketing campaigns for advertisers and dynamic, relevant content for its readers. Follow Philadelphia magazine @phillymag and @phillymagevents.

About Attract China
Launched in Boston in 2014 and now headquartered in New York with an office in Beijing, Attract China is the Leading Gateway to the Chinese Traveler. Through its destination portal, XiaoYaoDao.cn, its social channels, like Lovebos, and Chinese language pocket maps, Attract China provides the platform for clients to reach, attract and maintain lasting relationships with independent Chinese travelers. Learn more at attractchina.com.

Marlene Oliver, NJC Communications, 305-491-0512, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.