Philips Water Solutions taps into drinking water category, launches GoZero Hydration Bottles

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The latest innovation from Philips Water Solutions uses advanced filtering technology for a complete water-to-go solution

Phillips GoZero Hydration Bottles

“We believe drinking clean water is vital for everyone’s health and well-being, and we also strive to improve how we live to create a better world,” said Alex Rishoj, CEO of Aquashield.

AquaShield, a global brand partner of health technology company Philips, is launching Philips Water GoZero, a new category of innovative Philips-branded hydration products aimed at transforming the way people consume water. Philips Water GoZero's mission is to make it possible for consumers to sustainably enjoy clean, refreshing drinking water on the go from both tap and natural sources1.

Philips Water GoZero is marking its entry into the market this Fall with a line of cleverly-designed water bottles featuring advanced water filtration systems, leveraging a variety of technologies including active carbon fiber capture and ultraviolet (UV) light.
The first in the new product lineup is the GoZero Active Bottle, an innovative reusable water bottle designed to work as a complete water solution. The GoZero Active Bottle features a unique interchangeable filtration system comprised of two complementary filters for different scenarios:

  • The GoZero Fitness Filte r utilizes activated carbon to transform tap water into tasty drinking water by reducing lead, pesticides, and up to 99% chlorine.
  • The GoZero Adventure Filter uses electro-adsorptive technology to clean water from natural sources like lakes and streams by eliminating up to 99.9% of viruses, 99.9% of bacteria and 99% of protozoan cysts.

This unique system allows consumers to instantly transform water from multiple sources into clean and tasty drinking water with just a light squeeze - no pumping or waiting. A convenient filter indicator tells you when it's time to replace the filter.

“We believe drinking clean water is vital for everyone’s health and well-being, and we also strive to improve how we live to create a better world. In addition to the benefits of using our GoZero bottles, the GoZero bottles are designed to reduce use of disposable bottles and lower the carbon footprint,” said Alex Rishoj, CEO of Aquashield.

GoZero Active bottles are dishwasher safe and free of harmful chemicals such as BPA, so the only thing you consume is clean drinking water. The GoZero Active Bottles are available on Amazon as of October 20, 2020. The Active Bottle with Fitness filter retails for $14.99, while the Active Bottle with Adventure filte r retails for $19.99. Each package includes 1X filter that lasts up to one month. Filter refills are readily available on Amazon - a 3-pack of Fitness filters sells for $14.99, while the Adventure 3-pack is $19.99. Combo packs with the GoZero Active bottle and both the filters will also be available at a later date.

For more information visit: http://www.philips.com/water

About AquaShield
AquaShield Health Technology Company, a former Philips company, is the global exclusive brand licensee for Philips Water Solutions. AquaShield is focused on providing a complete water solution to consumers with their water purification, heating and smart-washing product portfolio. AquaShield believes there is always a way to make life better and is committed to improve the health and well-being of people’s lives through meaningful innovation and responsible sustainability. AquaShield is active globally, with sales in more than 30 countries.

1 Does not include sea water

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Stacia Kirby
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