New conversational AI capability lets teams rename files, build galleries, and clean up metadata in plain language, with nothing changing until the user approves it
NEW YORK, Sept. 10, 2026 /PRNewswire-PRWeb/ -- As content volumes grow and library management falls further behind, PhotoShelter, the leading digital asset management (DAM) platform for brands, today launched AI Assistant — letting teams rename files, build gallery structures, and clean metadata just by describing what they need. No setup. No IT. No technical knowledge required.
According to PhotoShelter's 2026 AI in Marketing report, more than half of marketers say organization is the number one area where their teams need help. And it's easy to see why. PhotoShelter's ROI of DAM report found that an average marketer spends the equivalent of 3.5 work weeks a year just looking for files. That's $5,000 or more in lost productivity per person, every year.
With PhotoShelter's AI Assistant, that work becomes a conversation. A university photographer back from an event with 800 pieces of content can type the naming convention they want and have every file renamed in minutes. A marketing manager building out a new season can paste in an events calendar and get all 30 galleries at once.
Unlike AI agents that have to be built, configured, and maintained before anyone can use them, the AI Assistant works from the first request.
"Creative professionals are managing more events, more content, and more channels every year, and their libraries are growing even faster," said Christina Kyriazi, CMO of PhotoShelter. "Every other AI tool in this space was built for IT teams, with agents to configure and rules to maintain. We built our AI Assistant for the people who actually work in the library. You describe what you need, it shows you the plan, you approve it. That's the whole workflow."
The AI Assistant was designed with intentional guardrails that protect the library from unintended changes:
- No file deletion — ever: It cannot delete files from the library. Teams can reorganize, rename, and edit metadata freely, knowing their assets are always safe.
- Permission-bound: It works only within the logged-in user's permissions, so it can't bypass access controls.
- Plan before action: It shows the user what it's going to do before doing it, and nothing changes without the user's approval.
- Transparent about limits: When a request is outside what it can do, it says so rather than guessing.
Key capabilities include:
- Batch file renaming from plain-language instructions
- Bulk gallery and folder creation from a calendar, spreadsheet, or list
- Metadata cleanup at scale, including inconsistent field values and outdated language
- Asset organization and sorting by metadata criteria
- Asset discovery, surfacing, and suggestions from described criteria
- Contextual answers about the library or gallery the user is currently in
The AI Assistant was built to the standards of PhotoShelter's AI Ethics Board and its published AI principles: permission-first, always transparent, and human-in-the-loop. It extends a track record that includes processing more than 50 million images and videos per year through PhotoShelter's AI features. The capability was first demoed publicly at the UPAA Conference in June 2026 and has been in beta with PhotoShelter for Brands customers.
"I've been impressed by how little I have to write to get things done," said Chris Rakoczy, Hartford Healthcare. "The [PhotoShelter AI assistant] understands the context of what I'm working on, even when my follow-up prompts are short, casual, or a little sloppy. That makes complex tasks like renaming assets, replacing keywords, and finding duplicate galleries much faster. Finding those duplicates helps us reduce wasted server space and maintain a single source of truth for our users."
Frequently Asked Questions
Who is the AI Assistant designed for?
Library managers, creative operations staff, marketers, and visual content teams — particularly in higher education, sports, and media — who manage high volumes of assets and want AI help without technical complexity.
Does it require setup or configuration?
No. There is nothing to build, configure, or maintain, and no IT ticket to file. Users type what they need in plain language and approve the plan the AI Assistant presents.
The AI Assistant is available today for PhotoShelter for Brands customers. Learn more at https://go.photoshelter.com/brands/blog/photoshelter-introduces-ai-assistant/.
About PhotoShelter
Founded in 2005, PhotoShelter is a leading digital asset management (DAM) platform for marketers and creatives. Our AI-driven solution simplifies content collection, organization, and distribution. Trusted by global brands like the NFL, MLB, Purdue University, and Wendy's, we securely manage over 6.7+ billion assets and support nearly 100 million annual downloads.
Media Contact
Samantha Stone, PhotoShelter, 1 6173655829, [email protected], www.photoshelter.com
SOURCE PhotoShelter
Share this article