PINK® Jeep® Tours Makes Historic Expansion in Great Smoky Mountains

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The newest way to see the Great Smoky Mountains National Park is in a PINK® Jeep®. PINK® Jeep® Tours expands for the first time in six decades from southwest to Smoky Mountains.

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PINK® Jeep® Tours unveiled its fleet of customized Jeep® Wranglers for the Great Smoky Mountains National Park during a Grand Opening celebration.

“The Smoky Mountains are the most visited national park in the country – almost twice as popular as the number two park, which is the Grand Canyon where we already have operations. It’s only natural that we need to be in the country’s most popular park," Andrew Wexler, CEO, Herschend Enterprises.

The newest way to see the Great Smoky Mountains National Park is in a PINK® Jeep®. PINK® Jeep® Tours unveiled its fleet of customized Jeep® Wranglers now based in Pigeon Forge during a VIP Grand Opening celebration on Thursday, April 25.

For the first time in nearly 60 years, PINK® Jeep® Tours is expanding from the desert southwest to the Great Smoky Mountains to offer guests of the most visited national park a one-of-a-kind experience.

“For decades PINK® Jeep® Tours has been sharing memorable experiences with millions of tourists in Sedona, Arizona; Las Vegas and the Grand Canyon National Park,” Billy Johnson, Sr. VP of Marketing, PINK® Adventure Tours explained. “PINK® Jeep® Tours is thrilled to bring our established history and reputation for stellar service to this treasured area of the country. We’ve been hearing from past PINK® Jeep® guests that they can’t wait to come and ride in the Smoky Mountains.”

The PINK® Jeep® Tours Grand Opening event revealed the thrill and birds’ eye view above Pigeon Forge that awaits guests, after they explore the Great Smoky Mountains National Park in a whole new way. Guests first pick from four distinct guided tours that leave from Pigeon Forge and explore portions of the Great Smoky Mountains.

Routes now available explore the NEW portion of the Foothills Parkway and Newfound Gap. Beginning next month, guests can also choose Roaring Fork Motor Trail and the Ocanaluftee River Trail. All tours end with an exciting off-road 4x4 adventure on private property.

“Expertly trained guides are driving the whole time, sharing about the splendor of the mountains. With the guides’ help, guests can let go of the wheel and the GPS, climb in with their families and friends and create memories worth repeating,” Johnson shared. “At the end, when families talk about their experience, they don’t just say they went on a Jeep ride. They remember they went on a PINK® Jeep® ride.”

Herschend Enterprises purchased PINK® Jeep® Tours last year, marking its entry into the adventure travel industry. At the Grand Opening, Andrew Wexler, CEO, Herschend Enterprises, shared that expanding to the Smoky Mountains makes perfect sense.

“The Smoky Mountains are the most visited national park in the country – almost twice as popular as the number two park, which is the Grand Canyon where we already have operations. It’s only natural that we need to be in the country’s most popular park, a family destination with incredible beauty," Wexler explained.

“As a family-owned company, it’s always been our goal to have each and every guest leave with two things: a smile and a deeper connection with each other. After riding in our iconic PINK® Jeeps® in the Great Smoky Mountains National Park, we hope everyone feels that way,” Wexler said.

Visitors from near and far are already experiencing the unforgettable excursions and up-close encounters with the beauty of the mountains. PINK® Jeep® Tours now has its local headquarters at 3152 Parkway, Pigeon Forge, TN 37863.

“We are proud to be your new home on this side of the country. Together, we will share our community’s hospitality with the millions of guests who visit every year,” Pigeon Forge Mayor David Wear shared. “It’s exciting to have another reason for people to come visit Pigeon Forge!”

For more information about booking tours this spring, summer, and fall, please visit http://www.SmokyMountainTours.com or call (844) 710-PINK (7465).

Herschend Enterprises purchased PINK® Adventure Tours last year, marking its entry into the adventure travel industry. Herschend Enterprises owns a portfolio of companies that are committed to providing wholesome, immersive entertainment which allows families to connect in meaningful ways.

*FOR PHOTOS, VIDEO AND MORE, visit our DropBox with Media Files.

(Interview clips with 1) John Fitzgibbons, President of PINK® Jeep Tours; 2) Billy Johnson, Sr. VP of Marketing, PINK® Adventure Tours; 3) Tom McCabe, PINK® Jeep Tours Guide Supervisor; 4) Matt Auberle, General Manager of Smoky Mountain PINK® Jeep Tours; 5) Andrew Wexler, CEO, Herschend Enterprises)

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