Pitch Well 2020 Winners Announced - Archetype and WELCOA Select Mytonomy to Receive $100K

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Over 350 companies were considered to pitch for the $100,000 in equity funding, access to Archetype’s host of expert resources and world-class ecosystem, and the opportunity to leverage WELCOA’s expansive network of health and wellness professionals and organizations. Finalists submitted a 5-minute video overview of their solution and were given additional time for Q&A with the judges asked on a live stream. The day-long event featured a packed agenda with the pitch competition in the morning and expert panel discussions on the “Importance of Regional Ecosystems” and “Scaling a Business” into the afternoon. In the end, two organizations left with investments...

“The need for disruptive innovation in health and wellness is more relevant now than ever before, and this inaugural event highlights the entrepreneurial spirit and energy that exists in this unprecedented time,” said Chetan Bagga, CEO of Archetype.

Archetype Solutions Group and WELCOA (The Wellness Council of America) partnered to host a virtual pitch competition called Pitch Well, on April 20, 2020, to find the top innovative early-stage business in the employee health and wellness space. The day-long event featured a packed agenda with the pitch competition in the morning and expert panel discussions on the “Importance of Regional Ecosystems” and “Scaling a Business” into the afternoon.

Over 350 companies were considered to pitch for the $100,000 in equity funding, access to Archetype’s host of expert resources and world-class ecosystem, and the opportunity to leverage WELCOA’s expansive network of health and wellness professionals and organizations. Finalists submitted a 5-minute video overview of their solution and were given additional time for Q&A with the judges asked on a live stream. The pitch competition was hosted by a panel of esteemed judges including Ian Fitzpatrick, Chief Strategy Officer of Archetype, Colleen Reilly SVP of Business Development for Immersive Worlds, Margaret Dolan, President & CEO of Launch Tennessee, and Shawn Orenstein, Managing Principal of OneDigital Health and Benefits.

“The need for disruptive innovation in health and wellness is more relevant now than ever before, and this inaugural event highlights the entrepreneurial spirit and energy that exists in this unprecedented time. The live stream format exceeded our expectations and we had record turnout drawing over 200 attendees from across the globe,” said Chetan Bagga, CEO of Archetype.

In the end, two organizations left with investments. The first $25,000 went to Employee Cycle and the second investment of $100,000 — with the title of “Top Innovator at Pitch Well 2020” — went to Mytonomy, a novel CRM for Health Engagement. In addition to the $100,000 investment, Mytonomy will gain access to a host of services offered by the event hosts to accelerate its business.

At the heart of Mytonomy’s CRM is the Patient Experience Cloud which enables healthcare’s digital front door. Leveraging an advanced data model, Mytonomy engages members through high-quality video content, surveys, and virtual communication tools. Mytonomy’s video library includes over 1,500 originally produced microlearning videos, which results in comparatively high engagement rates (80-90%) in historically poorly engaged populations.

“It was an honor to pitch amongst such a talented group of entrepreneurs. Working with Archetype and WELCOA at each step of the Pitch Competition has been seamless and highly professional. We were thrilled to win the Grand Prize and will use the prize money to invest in our expansion into the employer market,” said Anjali Kataria, CEO & Co-founder.

All six companies that made it through to participate in the live event received access to WELCOA’s Premier Provider Network and access to the resources within Archetype’s ecosystem. The event was initially planned to be in New Orleans. Because that was no longer an option, $10,000 in sponsorship proceeds were donated to the New Orleans Business Alliance COVID-19 Relief Fund which benefits New Orleans gig economy workers who have lost their source of income.

WELCOA’s CEO and co-host of the event, Ryan Picarella, had this to say in closing: “Even in the dark days that we are in and these challenging times, it is inspiring to see these organizations and individuals keep up with the changing needs to help people be well. This is just the beginning, and I’m truly excited to see how all of these businesses continue to grow.”

You can watch the replay of Pitch Well 2020 by signing up here.

About Archetype Solutions Group:
At Archetype Solutions Group, we empower growth in companies in the workplace health, wealth, and performance sectors with a unique strategy, divided into two arms: consulting and venture. Our consulting work specializes in bringing start-up like agility to enterprises in the middle market. Our ventures leverage shared services through Archetype and capital via the Arc Alpha fund. To date, we have invested in 10+ ventures in the workplace health, wealth, and performance industries.

About WELCOA:
WELCOA (The Wellness Council of America) is the nation's most respected resource for building high-performing, healthy workplaces. Throughout its 30+ year history as a nonprofit, WELCOA has perfected its patented Well Workplace protocol which is the key to developing, delivering, and sustaining a healthy corporate culture. Today, over 30,000 workplace wellness practitioners, human resources professionals, business leaders and consultants rely on WELCOA for tools, trainings and its Premier Provider Network (PPN) partners to move their wellness programs forward.

About Mytonomy:
Mytonomy has a singular mission: empower people to become confident and active participants in their health. Being diagnosed with a health condition and navigating the health system is stressful and confusing, driving people to piece things together through a web search, friends, and social media. Mytonomy’s Patient Experience Cloud™ enables health systems to build trusted, loyal, online relationships using award-winning, microlearning video content delivered through an easy-to-use digital platform. With people spending an average of 30-40 minutes viewing Mytonomy’s short-form video content, on any device, at any time, they learn how to care for themselves and take charge of their health achieving better outcomes. Providers save valuable time and generate better financial results across multiple patient encounters. Mytonomy is like a “Netflix for healthcare”, enabling healthcare’s digital front door.

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Erin Tobin
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