Pixellot Partners With China's Earth Mountain Technology To Scale AI-Automated Sports Content Creation

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Success of the Nike Basketball Tournament led to long-term partnership, Exclusive content will be used to introduce new 5G tech

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Pixellot, the world’s leading provider of AI-Automated™ sports production solutions, announced today they have partnered with Chinese tech company, Earth Mountain Technology to introduce AI-automated production and produce live sports content in China.

Earth Mountain Technology is a technological innovator focusing on broadcasting, graphics and digital video products. It has been producing content for the Chinese broadcasting and cable TV market as well as digital videos, for more than 20 years.

In July 2020 Pixellot and Earth Mountain provided AI production for the Nike High School Basketball Tournament which took place in two cities. More than 1,000 athletes competed in the 17-day tournament that was viewed by more than a million unique viewers on the Migu Sports App.

“The opportunity to work with a leading sports technology company such as Pixellot is a valuable asset for Earth Mountain. We’re exploring many interesting local partnerships in professional sports the youth market and in the education space,” said Earth Mountain Director of New Media Production Business Development, Shen Jun.

Earth Mountain will introduce Pixellot to the local market, with the intention of opening a local Pixellot office and co-developing new solutions that will be specifically tailored to the requirements of the Chinese market. One of the strategic projects being discussed is with China Unicom, one of the official sponsors of the 2022 Olympic games, to stream winter sports exclusively over their new 5G network.

“This partnership will allow the Pixellot platform to be used in one of the most unique and exciting markets in the world,” said Pixellot CEO Alon Werber. “We’re thrilled that this partnership is off to a great start following the Nike Basketball tournament. Earth Mountain is a veteran in the field and their experience in sports production as well as IT Infrastructure will allow us to grow quickly and adhere to the requirements of the Chinese market. Last month, Pixellot reached a major milestone of 1,000,000 hours of live sports production and this partnership with Earth Mountain will enable Pixellot to reach the two million production hours much faster.”

Pixellot’s AI-based automated production solution provides the sports market with easy and affordable ways to produce and distribute high-quality game video and data. The system is installed at the venue once and afterwards it functions automatically – producing and streaming games live and on-demand. Pixellot’s AI-automated technology ensures high-quality broadcasts without any human operators at the venue including advanced graphics and statistics. Computer vision algorithms monitor the movement of the ball and the players, and automatically select the action and highlights sports fans want to watch. Pixellot works with schools, clubs, leagues, and federations worldwide, and currently streams more than 40,000 live games per month from over 10,000 fields and venues.

For more information, visit: pixellot.tv.

About Pixellot

Pixellot offers automated sports production solutions that provide affordable alternatives to traditional video capture, production, and distribution systems for professional and semi-professional sports events. Founded in 2013, Pixellot’s AI technology solution streamlines production workflow by creating a stitched panoramic image of the entire playing surface. Advanced algorithms enable automated coverage of the flow of play, generate highlights and add graphics and ads. Pixellot systems are deployed by broadcasters, production companies, clubs, federations, universities, high schools, sports portals, and coaching solution providers around the globe.

Media contact: Yossi Tarablus | Director of Marketing | +972.522.890.297 | Yossit@pixellot.tv

About Earth Mountain Technology Co.

Earth Mountain (Beijing) Technology Co., Ltd. is a technological innovator focusing on broadcasting graphics and digital video products. It has been serving content production on Chinese broadcasting and cable TV market and digital videos for more than ten years. For users in media, education, medical and other industries, Earth Mountain provides one-stop solutions ranging from R&D, creation to presentation. In the field of professional videos, Earth Mountain firmly grasps the trend of ultra-high-definition video industry in the 5G era. It introduced the world-renowned Cinegy, all-IP workflow, to bring a better media producing experience for majority TV stations and enterprise users.

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Yossi Tarablus
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