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Planta, the Plant App, Reaches 6 Million Users and Launches New Discover Feature


News provided by

Planta

Nov 22, 2022, 10:00 ET

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The user-friendly iOS and Android app features intelligent care schedules, plant recommendations, step-by-step guides, plant identification, a light meter, and a new content platform.

SAN DIEGO, Nov. 22, 2022  /PRNewswire-PRWeb/ -- Planta, the free and premium plant care app, has reached 6 million users who keep their house and garden plants at optimum health with knowledge at their fingertips.

The app features an intelligent care schedule tailored to each unique plant, a plant identifier (users submitting in-app a photo of an unknown plant and receiving instant analysis), light meter to analyze light intensity, step-by-step guides on repotting and preparing plants for the different seasons, and Dr. Planta to help users obtain diagnosis and treatment.

Planta newly launched a "Discover" feature where users can browse through content, tips, care guides, and tutorials. It adapts to each unique user and season.

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Planta newly launched a "Discover" feature where users can browse through content, tips, care guides, and tutorials. It adapts to each unique user and season.

Planta received the Editor's Choice and App of the Day from the Apple App Store curators for giving novice and seasoned plant owners digital tools to ensure their plants thrive year-round.

Planta was founded in Sweden in 2017 by Tove Westlund and Martin Wählby, also founders of the health app Lifesum. The duo was surprised to discover that no apps were available to provide horticultural advice. Spotting a niche in the market, Planta was developed and launched in the App Store in late 2018.

"Planta's Intelligent Care Schedule is tailored to the needs of each unique plant and, using a smart algorithm, can offer care advice based on the exact requirements for each plant, based on the environment it's in," said Westlund. "Planta is not only able to remind users when it's time to water but also when to fertilize, mist, clean and repot with a simple in-app notification. Whether used by a plant beginner or a green-fingered veteran, Planta is here to help."

The free iOS and Android version offers users access to some of its key features, including adding their houseplants to the app, checking out the personalized care information and accessing the smart water schedule. For users keen to take plant ownership to the next level, Planta Premium offers a paid subscription, which is available for one month ($7.99), three months ($17.99) or one year ($35.99).

As part of Planta's dedication to providing the best and most accurate plant advice for new plant parents, the company also offers free, live-action tips and tutorials via Instagram and YouTube. For more information, visit http://www.getplanta.com.

###

About Planta:
Planta is the Swedish category-leading plant care app designed to help the green-fingered keep their collection of house and garden plants at optimum health. Planta was founded in Sweden in 2017 by Tove Westlund and Martin Wählby and launched on the app store in 2018.

Planta currently operates an entirely remote workforce of 15 employees and encourages staff to work on their own terms, with no set working hours. Additionally, with the aim of building up the company on its own terms, Planta is entirely bootstrapped, meaning it has no external investors.

Planta has been awarded Editor's Choice and App of the Day by the Apple App Store curators and has more than 94,000 5-star ratings across iOS and Android. The app has both free and premium offerings.

Media Contact

Amber Masciorini, ChicExecs, 4086122616, [email protected]

SOURCE Planta

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