Playcore Helps Promote Youth Fitness in Chattanooga/North Georgia Company Teaming Up With Lionhearts Fitness to Promote a Spirit of Community

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Working for a health and wellness focused company, PlayCore employees are known for their love of everything active. So, when VP of Marketing and competitive obstacle racer Anne-Marie Spencer heard a non-profit gym was opening up in the Chattanooga area focused on helping youth build self-esteem through fitness and obstacle course training/racing, she saw an opportunity for the company to help.

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Working for a health and wellness focused company, PlayCore employees are known for their love of everything active. So, when VP of Marketing and competitive obstacle racer Anne-Marie Spencer heard a non-profit gym was opening up in the Chattanooga area focused on helping youth build self-esteem through fitness and obstacle course training/racing, she saw an opportunity for the company to help.

Lionhearts Fitness, the brainchild of Michele Littlejohn-Luccketta, has carved a niche in serving youth of all ages and abilities from a shared space at Our House Studios, a popular training ground for obstacle course racers. With the growth of the program, Lionhearts will be expanding to their own location next door to Our House to give more youth the opportunity to join and train. One of the guiding principles of Lionhearts is that no one is turned away. “If kids can’t afford to join, we have scholarship programs available to enable them to participate,” said Luccketta. “Additionally, all the children, whether paid or scholarship, participate in community service projects each month so they understand the importance of giving back to the community.” Lionhearts also race together in obstacle course races like Spartan and the upcoming Chattanooga Mud Run

Anne-Marie had met Michele at a Spartan Race the year before, and was inspired by her “never quit” spirit. “Michele embodies the Spartan Ethos, she won’t quit, she doesn’t accept defeat, and through the program at Lionhearts, no one is left out. At PlayCore, part of our mission is also giving back to the communities where we live work, and play, and this seemed like an awesome opportunity to help youth in our local community, and promote health and wellness as fun. We know through research that if healthy behaviors are embraced at a young age, they will continue to be important throughout life, which can help break the cycle of unhealthy lifestyles.”

Spencer contacted PlayCore’s Power Systems team in nearby Knoxville to help. Power Systems is a leading provider of fitness equipment for gyms, fitness centers, and personal trainers, and several of their team members had also joined Spencer in Spartan Races. They gathered equipment to contribute to the program, and Spencer delivered it on Friday afternoon to the Lionhearts facility at 4075 Cloud Springs Road in Ringgold, GA. “We’re so excited for these youth,” she added. “I’ve seen firsthand the power of active lifestyles and obstacle course racing on so many people, and I love the enthusiasm of the young racers so much! It’s a joy to watch them realize their abilities and build self-esteem. We’ll definitely be doing more with Lionhearts in the future.”

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Anne-Marie Spencer
PlayCore
423-425-3168
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