Playwire Selected by Bin Weevils in the UK to Exclusively Immerse Brands into Custom In-game Advertising Experiences

LONDON, March 13, 2019 /PRNewswire-PRWeb/ -- Playwire, a global technology company that specializes in maximizing advertising monetization for publishers, announced today that it is exclusively representing Bin Weevils, a leading 3D social virtual world for kids that's immensely popular in the United Kingdom. Playwire will exclusively represent Bin Weevils' advertising inventory globally including display ads, video ads, and, mainly, custom in-game integrations.

Originally published and based on the popular cartoon television series by Nickelodeon, Bin Weevils has been entertaining children for 16 years and has become a market front-runner in the games space for kids and redefining what it means to advertise to a young audience.

This partnership adds six million pageviews per month to Playwire's Kids Club. As part of the arrangement, Playwire will handle Bin Weevils' entire advertising inventory on BinWeevils.com and WeevilWorld.com

"Advertising to a kids-focused audience has its challenges," says Jayson Dubin, CEO, Playwire. "It takes creativity and savviness to capture their attention. Bin Weevils has solved that problem with a fully immersive ad experience. By making a brand a part of the world of Bin Weevils, their message is seamlessly blended into the gameplay, offering an accepted and well-received experience. Plus, with an average session duration of six minutes, any given brand's message will be at the forefront." Dubin continues, "With our in-house sales team coupled with our proprietary technology, we're primed to take their ad revenue to the next level all while in a kid-appropriate environment. We're very excited to see this partnership flourish."

"Enabling brands to become an integral part of the gameplay and making advertisers central to the game's design from the start rather than as an afterthought, are central to the success of Weevil World's achieving the games industry holy grail of both unrivalled value to advertisers and non-intrusive, engaging advertising to kids," says Angus de Watteville, CEO, 55 Pixels. "With the incredible team at Playwire by our side we are now set to build on our many years of success, including winning four BAFTA awards, and to reach new heights. Exciting times!"

Bin Weevil s, which is kidSAFE certified by the kidSAFE Seal Program, is the largest commercial digital world with a vast majority of gameplay from the UK. As a fellow member of the kidSAFE Seal Program, Playwire and Bin Weevils share a mutual concern and interest for the safety of children online. This partnership will deliver interactive ad experiences that are kid safe and allow brands to reach an appropriate audience, a true win-win.

About Playwire
Playwire is a global technology and services company that helps publishers maximize revenue from their user base and run their businesses more efficiently. With its Complete Monetization Platform, the company is able to provide an all-inclusive solution to manage every aspect of the ad ecosystem for digital publishers through machine learning technology, dubbed Revenue Intelligence.

Playwire's portfolio includes managing over 450 websites, serving six billion video and display ads, and streaming one billion minutes of video each month. The exclusive nature of the company's relationship with its partners allows Playwire to provide all of its digital advertising services through one channel. Playwire is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. Our UK office is located in London, so please contact us for all UK sales inquiries at 0208 004 6521. For more information, please visit https://www.playwire.com and on Twitter @playwire.

About Bin Weevils/55 Pixels
55 Pixels is a London based specialist games studio founded in 2007 and its success has been built on its flagship game BinWeevils, four times winner of prestigious BAFTA awards for best kids game.

Bin Weevils, and since 2018 its mobile/tablet/web cross-platform evolution, Weevil World, offer a safe, engaging and exciting multiplayer virtual world in which 7-13 year old kids can explore, play and chat with others. The Weevil World presents a uniquely immersive advertising environment in which brands become part of the game, and interacting with them becomes part of the gameplay. More than three million players enjoyed 55 Pixels games in 2018, making BinWeevils/Weevil World easily the largest UK virtual world for kids.

SOURCE Playwire