PMA Inducts Elaine De Lude of LIVEbe as President

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Industry veteran is second consecutive minority woman to hold post.

I will make it my mission as president to further advance PMA’s diversity, equity and inclusion efforts and continue to contribute to the advancement of a more diverse, equitable and inclusive multifamily industry.

LIVEbe Communities, a premier apartment developer and operator, today announced that Elaine De Lude, vice president of LIVEbe Communities, has been named the next president of the Property Management Association (PMA).

De Lude is the third minority woman to be named to the post. She replaces Toni Harris, who is regional vice president for the eastern region at Avanath Realty and will complete her term as president of the Washington, D.C. based association at the end of the year.

“It’s been a real pleasure to represent PMA as its president over the last year, as we navigated one of the most challenging periods in our nation’s and industry’s history,” said Harris, who was the second woman of color to serve as PMA’s president in its history. “The pandemic and rising tensions over racial injustice have made an impression on our industry that will last for decades to come. I am proud of the efforts we implemented during my term to improve diversity, equity and inclusion in our industry and assist residents through the economic and medical hardships created by the pandemic. And I know Elaine will continue to make PMA a leader on these important long-term issues.”

De Lude, who is Hispanic, said her first order of business as president will be to create a diversity, equity and inclusion task force to determine how the association can be more inclusive and develop a robust education leadership track to develop future leaders.

“It’s a great honor to be named president of this wonderful member-driven organization that truly values diversity, equity and inclusion at the highest levels,” De Lude said. “I am fortunate to follow in the footsteps of the amazing leadership of Toni. I will make it my mission as president to further advance PMA’s diversity, equity and inclusion efforts and continue to contribute to the advancement of a more diverse, equitable and inclusive multifamily industry.”

With a passion for helping people become the best version of themselves personally and professionally, De Lude participated in the establishment of LIVEbe Communities in 2016. LIVEbe Communities is the multi-family division of Berman Enterprises with a specific focus on fostering a sense of community by offering an unparalleled living experience for residents and employing LIVEbe Ambassadors, who are forward thinking and passionate about providing exceptional customer service.

As vice president of LIVEbe Communities, De Lude is responsible for developing, implementing and managing property management software systems, the company’s overall operating platform, revenue management, the LIVEbe Communuities brand, lease-up and stabilized marketing strategies and more.

Early in her career, De Lude was selected as one of the “Women to Watch” by Apartment Professional Magazine, as she developed and mentored successful leasing and marketing teams at well-known brands, including Grady Management, Charles E. Smith Residential and Community Realty.

Communities under De Lude’s oversight won numerous local and national awards, resulting in her earning the chief marketing officer post at ROSS Companies. At ROSS, she was responsible for the successful lease-up of new construction communities, promotion of Class-A luxury communities, integration of new acquisitions and implementation of award-winning customer service and revenue management programs.

De Lude intends to leverage her experience at all levels of property management to further enhance PMA’s mission, which is to enable property management professionals to advance professionally by offering practical education and networking opportunities.

“PMA has a long history of creating connections that last a lifetime” De Lude said. “We are truly a PMA family, and I intend to continue on our path of increasing transparency in all our PMA processes, creating more engagement and renewing excitement for the organization.”

About LIVEbe Communities
Headquartered in Rockville, Md., LIVEbe was founded in 2016 and is helmed by multifamily veterans Elaine De Lude and Jennifer Rucker. LIVEbe is the multifamily division of Berman Enterprises and was established with a specific focus on fostering a sense of community by offering an unparalleled living experience for residents and employing LIVEbe Ambassadors who are forward thinking and passionate about providing exceptional customer service.

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Elaine De Lude
LIVEbe
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