PMA’s Milestone Study Quantifies the Size of Performance Marketing

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LinkConnector participates in PMA study, which estimates performance marketing spend eclipsed $6 billion in 2018

Performance Marketing Association (PMA) 2018 Survey

Performance Marketing Association 2018 Survey

“With a fair amount of trust and a common goal, our members came together to produce the one thing that this industry has lacked for decades: a concretely stated value,” explained Rachel Honoway, PMA Board of Directors President.

LinkConnector is one of eight leading affiliate network platforms that participated in the Performance Marketing Association’s (PMA) preeminent industry research report released today which estimates the size of Performance Marketing in the U.S. to be over $6 billion for 2018 with a Return on Ad Spend (ROAS) of 12:1.

The results of this collaborative study; administered by PricewaterhouseCoopers (PwC) in cooperation with the PMA; quantifies the size, reach and results of the affiliate marketing channel in the U.S. in 2018 which comprises more than 200,000 businesses and individuals.

What distinguishes this report from any others punctuating the quantitative value of the affiliate marketing industry is that the findings determined from this study included anonymized data from eight leading networks and platforms—AWIN, CJ Affiliate, Impact, LinkConnector, Partnerize, Pepperjam, Rakuten Marketing and ShareASale—for the first time ever. This inclusion was a powerful validation of the trackability, measurability and sizeable return on investment (ROI) available to ecommerce advertisers through affiliate marketing.

Who is this report for?
This PMA report is for digital marketing directors, eCommerce CMOs, affiliate marketing managers and agency stakeholders focused on increasing brand awareness and customer acquisition through innovative, cost effective means.

Whether online brands are considering, beginning or growing an affiliate marketing program for their company, this PMA study is a must-have to understand the attractive ROAS compared to other digital marketing channels along with the intelligence on ad spend by affiliate type—of which the highest was Content and Bloggers at 39%.

Key findings reported in the study include ROAS by advertiser sectors, such as Retail (which accounted for 50% of total spend), The report also includes ROAS by Retail sub-sector and Total Ad Spend by affiliate type.

To view the full report, go to: To join the PMA, go to

About LinkConnector
LinkConnector, a leading Performance Marketing Network, sets itself apart with a focus on customer partnerships and constant innovation. Since 2004, LinkConnector has pushed the industry with the curation of cutting-edge tracking solutions and proprietary technologies giving its customers a strong advantage (e.g., Cross Platform Tracking and Naked Coupon Technology). LinkConnector employs a zero-tolerance fraud policy, enabling valuable relationships between global online retailers and top affiliate influencers. LinkConnector continues to be recognized as a leading network on many industry lists such as the Vendor to the Internet Retailer Top 500, the mThink Blue Book and AffStat Report.

About the PMA
The Performance Marketing Association (PMA) is a non-profit trade association founded in 2008. It is the only trade association representing the performance marketing industry. The PMA’s mission is to champion and protect accountable performance marketing. Its main goals are to promote the growth of the industry, to help model standards and best practices, and to advocate on behalf of the businesses that comprise the performance marketing industry The PMA strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. With the PMA leading the charge, businesses will continue to grow and succeed, the quality of work will be demonstrated, and further quality participation in the performance marketing field encouraged.

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Jackie Lane Bates
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