Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Pocono Mountain Harley-Davidson of Tannersville, Pennsylvania Sells with Help from George Chaconas of Performance Brokerage Services


News provided by

Performance Brokerage Services

Apr 07, 2022, 06:00 ET

Share this article

Share toX

Share this article

Share toX

Left to Right, Jim Schlier, Linda Schlier, Anne Deli, Steve Deli
Left to Right, Jim Schlier, Linda Schlier, Anne Deli, Steve Deli

Performance Brokerage Services, the leader in dealership buy-sell activity, announces the sale of Pocono Mountain Harley-Davidson of Tannersville, Pennsylvania from Jim and Linda Schlier to Steve and Anne Deli of American Road Group.

IRVINE, Calif., April 7, 2022 /PRNewswire-PRWeb/ -- Performance Brokerage Services, North America's highest volume dealership brokerage firm, is pleased to announce the sale of Pocono Mountain Harley-Davidson of Tannersville, Pennsylvania from Jim and Linda Schlier to Steve and Anne Deli of American Road Group.

Jim Schlier's background includes opening a body mechanic shop, serving as a volunteer EMT, and eventually establishing a well-respected towing company in the community, Schlier's Towing & Recovery.

“I truly feel blessed to see the product of the Schlier’s hard work and dedication. It was evident while listening to many riders who attended the H.O.G. Chapter meeting, which would be held for the last time under the Schlier’s ownership, that Jim and Linda are truly loved by their community."

Post this

Linda Schlier and her family owned and operated multiple candle shops in the Pocono Mountain area. In 2002, Linda began working for Schlier's towing, where she met Jim. After Jim and Linda married, they purchased a beautiful historic building and opened The Candle Shoppe of Pocono's.

With a shared love of Harley-Davidson motorcycles, the Schliers purchased Pocono Mountain Harley-Davidson in 2013, which was then located in Snydersville, Pennsylvania. Realizing the dealership's greater potential, combined with their commitment to the brand, the Schliers decided to build a new dealership facility in Tannersville, Pennsylvania.

Completed in 2020, the new dealership is a masterpiece. Nestled on the side of a mountain, it draws the attention of enthusiasts and visitors, regardless of their motorcycle background. No detail was left out, including a beautiful outdoor patio overlooking the Pocono Mountain landscape.

The dealership's Grand Opening drew over 3,000 attendees and featured live bands, a variety of vendors, and buses to transport guests. The event drew such a crowd that it sold out all lodging facilities in town and the surrounding areas.

The Schliers shared the following farewell message, "We would like to thank all of our family, employees, customers, and suppliers from our businesses throughout the years. If it wasn't for all of you, our success & drive would have never been attainable. From the bottom of our hearts, we thank and will miss every single one of you. We want to thank our wonderful children, Jimmy, Jamie, and Falon, and Jim's brother Kevin for their hard work. Ride safe and see you down the road."

Following the sale, Jim Schlier commented, "We would like to thank George Chaconas and Courtney Bernhard of Performance Brokerage Services for their hard work in getting this sale to the finish line. As you can imagine, selling a dealership of this size is no easy undertaking. They successfully identified the most strategic buyer that made an offer we felt was in the best interest of everyone involved. We appreciate George and Courtney's professionalism, problem solving skills, and always being available as needed. I would also like to thank my longtime family attorney, George Westervelt, for his commitment and hard work, concurrently selling both of my companies. While fully retiring may not be our end game, we look forward to the next chapter in life, and being able to enjoy what Linda and I have worked so hard to build."

After having the opportunity to attend the closing and spend several days at the dealership among employees and customers, Courtney Bernhard commented, "I truly feel blessed to see the product of the Schlier's hard work and dedication. It was evident while listening to many riders who attended the H.O.G. Chapter meeting, which would be held for the last time under the Schlier's ownership, that Jim and Linda are truly loved by their community. I appreciated being invited to the employee dinner and listening to stories and well wishes for the entire Schlier family. I hope Jim and Linda will get some well-deserved downtime, and that their next adventure in Florida will be just what they need."

Over the last 5 years, Performance Brokerage Services has advised on the sale of over 250 dealerships, making it the highest volume dealership brokerage firm in North America. In 2021, the company consummated over 72 transactions, marking a record-breaking year. George C. Chaconas, the exclusive advisor for this transaction and head of the National Harley-Davidson and Powersports Division for Performance Brokerage Services commented, "I've had the pleasure of knowing Jim Schlier for over ten years. I previously helped him buy fixed assets from a nearby Harley-Davidson dealership in New Jersey, which I also helped permanently close. Jim invited me to meet with him and his lovely wife, Linda, to discuss an exit strategy and their succession plan. Shortly thereafter, we were hired to move forward with a sale. After speaking with several qualified powersports and automotive buyers, we ultimately negotiated a deal with Steve and Anne Deli of American Road Group. With the help of Brian Daly, CFO of American Road Group, and my Associate, Courtney Bernhard, we were able to work through agreements and negotiations to successfully reach an outcome where both parties were happy. We had our challenges along the way, but we persevered, stayed on track, and had a successful closing. I want to sincerely thank the Schlier family for the privilege and honor to represent them in the sale of their dealership. Pocono Mountain Harley-Davidson is a beautiful, state-of-the-art facility, and a true destination dealership. I would like to congratulate American Road Group for making another acquisition and growing their Harley-Davidson dealership group. It was a pleasure to work with Steve Deli, who I've known since I started in the industry over 20 years ago and look forward to working together again in the future. I wish Jim and Linda a wonderful retirement in Florida."

In 1985, Steve Deli was Managing Director at Dean Witter Reynolds in Chicago, and was asked to refinance Harley-Davidson Motor Company. After successfully completing the refinance, Deli went on to build HDMC, now known as Harley-Davidson Financial Services, which provides consumer financing for Harley-Davidson motorcycles.

Anne Deli had an impressive career at a well-known advertising agency and brand consulting firm on Madison Avenue in New York. Anne was hired by Harley-Davidson as a consultant and went on to become the Vice President of Global Brand Management and Marketing, making her the first female Vice-President at Harley-Davidson Motor Company.

In 2000, Steve and Anne Deli decided to take their combined experience and become dealership owners. They formed American Road Group and purchased a Harley-Davidson dealership in Orlando, Florida. For the past twenty plus years, they have built an extremely successful family of Harley-Davidson businesses across the United States.

The dealership will retain the name Pocono Mountain Harley-Davidson and remain at its current location at 110 Hill Motor Lodge Road in Tannersville, Pennsylvania.

Steve and Anne Deli were represented by Logan Parker and Greg May of Bass Sox Mercer in Tallahassee, Florida.

Jim and Linda Schlier were represented by George W. Westervelt, Jr. in Stroudsburg, Pennsylvania.

About Performance Brokerage Services

Performance Brokerage Services, Inc. is North America's highest volume dealership brokerage firm, specializing in buy-sell activity for automotive, RV, commercial truck, powersports, and equipment dealerships.

With over 25 years of experience, 700 dealerships sold, and a 90% closing rate, the company's reputation is unmatched and governed by the utmost ethical conduct and integrity.

The company offers a unique approach by providing complimentary estimates of value with no upfront fees or retainer, no reimbursement of costs, and paid a success fee only after the transaction closes.

Headquartered in Irvine, California, and supported by 7 regional offices in Utah, Texas, Florida, Virginia, Ohio, New Jersey, and Canada, clients benefit from national exposure with local representation.

As trusted and respected experts in the field, the company utilizes an extensive network of industry related attorneys, accountants, hundreds of registered buyers, and longstanding relationships with various vehicle manufacturers.

For more information about the services offered by Performance Brokerage Services, visit https://performancebrokerageservices.com.

Media Contact

Courtney Bernhard, Performance Brokerage Services, 813-753-7262, [email protected]

George Chaconas, Performance Brokerage Services, 813-245-2535, [email protected]

SOURCE Performance Brokerage Services

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.