PointOne Holdings Partners with Brand Properties to Develop a 312-unit Multifamily Property in Metro Atlanta’s Gwinnett County

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South Florida Real Estate Firm PointOne Holdings has partnered with Atlanta’s Brand Properties to develop a class “A” multifamily residential community in Lawrenceville, a high-growth suburb of Metro Atlanta.

Plainview Sugarloaf

Plainview Sugarloaf

We are pleased to announce our second JV partnership with Brand Properties to develop Plainview Sugarloaf in the thriving Gwinnett County submarket.

South Florida Real Estate Firm PointOne Holdings has partnered with Atlanta’s Brand Properties to develop a class “A” multifamily residential community in Lawrenceville, a high-growth suburb of Metro Atlanta.

Plainview Sugarloaf will be a 312-unit, 4 and 5-story luxury residential community featuring 5 residential buildings plus a clubhouse, built on approximately 14.4 acres. The community will benefit from a traffic count in excess of 35,000 vehicles per day and will be conveniently located within 1 mile of Interstate 85 and over 200,000 jobs in the Gwinnett county I-85 corridor. The property is adjacent to the Sugarloaf Mills Mall and next to high-end homes with access to some of the strongest schools in the city of Atlanta.

The community will include a resort-style saltwater pool with an expansive pool deck featuring pergolas and grilling areas, a fully-equipped fitness facility, a large co-working/business center including a cybercafé, and dog park with dog wash facility. Apartment homes will feature 9 ft ceilings, granite countertops, stainless steel appliances, ceiling fans and walk-in closets.

The joint venture recently closed the acquisition and financing for the project and construction will soon be underway, with first units delivering in Q2 2022.

“We are pleased to announce our second JV partnership with Brand Properties to develop Plainview Sugarloaf in the thriving Gwinnett County submarket,” said Leo Peicher, PointOne Holdings’ managing partner. “With all of the momentum in Atlanta, and around this submarket, we are very confident that this will be another great investment to our family of investors.”

“We are excited to be breaking ground on our latest development, Plainview Sugarloaf Apartments,” said David Lewin, PointOne Holdings’ managing partner. “We believe that our proactive and thoughtful approach to this project will help us overcome all near-term challenges and allow us to deliver a premier property in a solid market at a time in which there will be a limited supply of similar housing options.”

“Plainview Sugarloaf continues our strategy of well-located suburban multifamily development to meet the growing need for housing within Gwinnett county,” said Woody Rupp, Brand Properties’ Senior Vice President of Investments. “We are excited to again partner with PointOne Holdings to deliver another high-quality project for the community.”

Gwinnett County is presently the second largest county in the state of Georgia with an estimated population of 920,260 according to the most recent United States census data. It has led the nine-county Atlanta MSA over the past 46 years in population growth.

About PointOne Holdings:
PointOne Holdings is a real estate investment firm headquartered in South Florida and Atlanta with properties located throughout the Southeastern United States and Texas. The firm owns and manages a diversified portfolio of residential and commercial assets valued in excess of $934 million. PointOne Holdings’ core principles are founded on precise investment selection, thorough due diligence, creative deal structuring, strong financial management and proactive and responsive communication. PointOne Holdings’ principals are seasoned professionals with over 40 years of combined experience who have collectively conducted over $2.8 billion in real estate transactions. For more information visit http://www.pointoneholdings.com

About Brand Properties:
Led by some of metro Atlanta’s most seasoned real estate professionals, Brand Properties is dedicated to bringing innovative and vital thinking to the real estate investment process. With decades worth of combined experience, Brand Properties has the unique ability to leverage long-standing relationships with brokers, property owners, and lenders to ensure premium quality development projects. By always considering their partners, colleagues, and consumers first and foremost, Brand Properties strives to deliver services that embrace its integrity, loyalty, quality, and passion for the real estate business. Learn more by visiting http://www.brandproperties.com

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Ben Colonomos
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