Poms & Associates Rebrands with a New Logo, Website and Advertising Campaign, Launches Four New Risk/Cost Reduction Programs

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All-new visual identity reflects the mission of Poms & Associates to serve as an educator about risk management and loss prevention and its commitment to innovation and service

Poms & Assoc. Logo
“Our company was founded on the belief that knowledge is the best insurance. Our new advertising campaign – along with our all-new website and four new product offerings – illustrate that principle." - David Poms, founder and CEO of Poms & Associates.

Poms & Associates, an independent, full-service insurance brokerage and risk management firm, today revealed its new brand with a new logo and website and announced the launch of a new advertising campaign and a suite of four new and innovative risk and cost reduction programs for its clients.

“Our new visual identity is an expression of the decades of expertise and experience at Poms & Associates in helping businesses and organizations reduce their risk, loss and cost,” said David Poms, founder and CEO of Poms & Associates. “Our company was founded on the belief that knowledge is the best insurance. Our new advertising campaign – along with our all-new website and four new product offerings – illustrate that principle. Together, they highlight the many ways we’re responding to the changing needs of our clients with creative solutions to help them limit exposures and increase opportunities.”

The new branding campaign, titled “Smarter Insurance for Smarter Business,” presents direct, no-nonsense information about risk control and insurance and targets C-suite executives with an eye on the bottom line and a focus on the success of their company. A series of 30-second TV ads produced by Los Angeles advertising agency Glyphix will air over the next 12 months in the greater Los Angeles and Albuquerque, N.M. areas, two key markets in which Poms & Associates maintains branch offices. The first spot, titled “Relax,” began airing in April 2020. The second spot will air in May 2020. The ad campaign is supported with direct mail and print ads in local business publications.

In an addition to an all-new website, Poms & Associates has also launched four new proprietary programs that are focused on reducing both risk and cost. They include:

  • Poms QuarterbackTM – A guarantee to clients that they will get exactly the service and coverage they were promised; if they don’t see results, Poms & Associates will refund 25% of their fees.
  • Poms LookbackTM – A comprehensive review of past claims: risk management experts at Poms & Associates create a plan for clients that lowers open claim reserves and finds missed opportunities on closed claims with the aim of reducing future costs.
  • Poms BackstoryTM – A comprehensive review of employee categorization: experts at Poms & Associates review each client’s employee to ensure proper categorization thus reducing risk profile and premium costs.
  • Poms FallbackTM – A program focused on preventing injuries: risk management experts at Poms & Associates work will clients to identify and implement solutions that reduce claims, lower the amount of claims filed and improve working conditions.

“At Poms & Associates, we have no greater focus than delivering the highest level of customer service to our clients – and the communities in which they operate – as a means to improving and protecting people’s lives,” said Poms. “Our four new programs are all innovatively designed to reduce risk and cost as much as possible for clients. We’re excited to offer these programs that resulted from our out-of-the-box thinking about ways to achieve greater returns on investment for clients.”

For more information about Poms & Associates, visit https://pomsassoc.com/.

About Poms & Associates
Poms & Associates is a leading independent, full-service insurance brokerage and risk management firm with a proven track record of providing innovative and customized solutions to businesses in high-risk industries. Founded in 1991, the company was built on the premise that knowledge is the best insurance – that is, the best way to help businesses and organizations is to serve not only as an insurance broker but also as an educator about best practices in how to reduce risk and prevent loss before an incident occurs. Poms & Associates today offers a wide range of products and services, including property and casualty insurance for commercial organizations and public entities, risk control, human resources and employee benefits and private services for high net-worth individuals. Among the top 50 independent brokerage firms in the U.S., Poms & Associates is headquartered in Woodland Hills, Calf. It maintains branch offices in Los Angeles, Sacramento, Calif., the San Francisco Bay Area, Albuquerque, N.M. and Dayton, Ohio. For more information, visit https://pomsassoc.com/.

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Michael Tebo
Gabriel Marketing Group
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