Pond Lehocky racks up 7 marketing awards

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Pond Lehocky Stern Giordano is proud to announce that it has won seven 2019 MarCom awards and received honorable mention in another four categories.

Pond Lehocky Stern Giordano is proud to announce that it has won seven 2019 MarCom awards and received honorable mention in another four categories.

Pond Lehocky was named a Platinum Award Winner—MarCom’s top level—in the following categories:

  •     Print Media – Design – Illustration/Graphic Design
  •     Print Media – Writing – Editorial
  •     Print Media – Writing – Feature Article

The firm was also named a Gold Award winner in these categories:

  •     Print Media – Advertising – Newspaper (Ad)
  •     Digital Media – Website – Legal
  •     Digital Media – Design – Website Redesign
  •     Video/Audio – Television – Promotion

In addition, the firm won honorable mention for entries in the Print Media – Design – Ad, Strategic Communications – Marketing/Promotional Campaign – Branding Refresh, Video/Audio – Video/Film – Marketing Product or Service, and Video/Audio – Television – Single Spot categories.

MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has become one of the largest, most-respected creative competitions in the world.

Approximately 6,000 print and digital entries from dozens of countries are submitted each year. The awards recognize corporate marketing departments, advertising agencies, public relations firms, production companies and freelancers. Winners range from size from to media conglomerates and Fortune 500 companies.

Historically, about 15 percent of entries have won Platinum Awards, 20 percent have won the Gold Awards and 10 percent have won Honorable Mention.
The awards are a vindication for Pond Lehocky’s new marketing model under Chief Marketing Officer Corinne Bolaños, who joined the firm as vice president of marketing last November and was promoted to CMO after just six months.

“Winning always feels good, but these wins feel like a true and genuine representation of our team efforts and how much we have grown over the past year together,” Bolaños said. “It is such an achievement to win awards as a law firm across a multitude of mediums—we won for an illustration, video/audio, print, copywriting, newspaper ads and more.”

Bolaños brought big-time marketing credentials and experience with her to the Pond Lehocky executive team. She previously served as a creative strategist at Pinterest and associate creative director at VaynerMedia, a global social media-focused advertising agency.

Since coming to Pond Lehocky, Bolaños has sought to modernize the firm's marketing strategy. To start, Bolaños has built the marketing team using an agency model unique to law firms. She has organized the team into "a cross-platform craft collaboration" of the three marketing units—direct marketing, content marketing and events—supported by a studio team that executes all the art, design, copy and production.

With the new organization, the team's productivity has been enhanced and has led to increased requests. The new collaboration has improved time management and organization as well. The MarCom awards show that productivity is not the only thing that has improved under the new model—the quality has become first-rate.

“It’s impressive and outstanding that an in-house legal marketing team can go up against marketing agencies,” Bolaños said. “I am very proud of the work that went into it all.”

Pond Lehocky Stern Giordano opened its doors in July 2010 with six attorneys and only 22 total staff members. Today, it is the largest workers’ compensation and Social Security disability law firm in the region with over 200 staff members. The firm has expanded nationwide with offices in New Jersey, New York and California. It has recently added new practice areas for workers, including employment law and long-term disability, and has a national referral network, which has helped 86,000 clients with referrals.

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Maura Kennedy
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