Pooki's Mahi Founder/CEO Leslie Magsalay-Zeller explains, "Pooki's Mahi Refer-A-Friend launched as a pilot program in 2017 to obtain feedback from existing customers throughout 2018 and to improve existing coffee subscriptions platform in 2019. I'm not interested in allocating budget to marketing activities that do not convert immediately into a long-term customer. Per Pooki's Mahi online policies the company does not chase untested sales channels, send aggressive marketing emails, ship complimentary Kona coffee or use firms that did not pass rigorous vendor assessment. Engaging in egregious behavior such as aggressive email drip campaigns results in irreparable harm to Pooki's Mahi tarnishes the luxury brand and inferior customer experiences. For example, how Pooki's Mahi customer team responds to support requests is directly related to how customers treat Pooki's Mahi."
The Silicon Valley technology executive continues, "I'm interested in growing Pooki's Mahi brand by making existing subscribers feel special. Pooki's Mahi existing customer base is growing as a result of providing repeat coffee subscribers, and wholesale coffee club members with opportunities to save, consistent fulfillment, shorter shipping times for packages to arrive, and access to new product launches. I spent the last year analyzing Pooki's Mahi customer data, managing support requests, and landing substantial customer accounts. I can tell if a customer is a fit for Pooki's Mahi Kona coffee capsules or tea pods based on the language used."
The Silicon Valley food and beverage brand grew customer base and sales through referrals from existing customers on social media, existing network and word of mouth. Pooki's Mahi® does not invest in advertising that will not convert immediately into long term sales. Examples of advertising Pooki's Mahi avoid include but not limited to print ads, affiliate marketing, and advertising on social media platforms like Facebook, Twitter, Pinterest, LinkedIn, and Snapchat. Pooki's Mahi uses profile of existing customers to entice new coffee subscribers to purchase luxury 100% Kona coffee pods or capsules.
Pooki's Mahi sources green Kona coffee beans from Kona coffee farmers through direct trade relationships. Each farm undergoes a strict supply chain review process. The Silicon Valley, high tech firm, collaborates with farms meeting minimum requirements like total acres used to grow Kona coffee, keeping agricultural inspections up to date, and uses a secure platform to process payments. The cost to increase Kona coffee beans and maintain coffee farms is high. 100% Kona coffee grown in Kona, Hawaii is expensive. Pooki's Mahi is not in the business to cheapen the brand or 100% Kona coffee beans.
Pooki's Mahi passes all prices increases associated with shipping, fulfillment, and pod manufacturing overhead costs to customers. FedEx is Pooki's Mahi global transportation partner. Transportation and fulfillment companies have increased the price to fulfill and ship packaging every year. The cost of suitable raw materials to manufacture Kona coffee pods have also increased every year. Pooki's Mahi increased the price for it's Kona KaKao™ 100% Kona coffee pods due to a crop shortage. The 2018 crop for 100% Kona coffee is down by up to 25%.
Kona coffee subscribers buy Pooki's Mahi Kona coffee pods either as a one-time purchase or monthly subscription. Customers are automatically subscribed to Pooki's Mahi referral program. Coffee subscribers will receive an email with a link to the discount code; coffee subscribers forward emails to friends and colleagues. Customer earns a discount when a colleague makes a purchase.
Participating in Pooki's Mahi Refer-A-Friend program is optional and not mandatory. Customers need to purchase a coffee subscription to earn five percent off at the next coffee subscription renewal. Existing coffee subscribers can refer an infinite number of friends. Wholesale Coffee Club members and VIP Reseller Distributors are not eligible to participate in the program. Pooki's Mahi referral program applies to purchases made directly on https://subscriptions.pookismahi.com. Discount rewards cannot be converted into cash. Invitations to the Refer-A-Friend program are automatically sent to previous customers, active newsletter subscribers, and any individual or firm violating Pooki's Mahi online policies.
The Silicon Valley-based food and beverage brand have grown without a loan or venture funding. Pooki's Mahi Founder/CEO takes a high tech approach in developing and launching new product launches. The technology executive continues to build and improve architecture to support existing e-commerce platforms.
The Silicon Valley startup is focused on manufacturing expensive 100% single origin specialty coffee under its Kona KaKao™, Kafpresso, and Kona Kafpresso brands; as well as Matcha Matcha Man® tea pods.
For use in 1.0 and 2.0 single serve coffee makers. Pooki's Mahi®, Matcha Matcha Man® has registered trademarks of Pooki's Mahi. The PMO Practice™, Kona KaKao™, Koffee KaKao KaKao™, Kona Kafpresso™, and Kafpresso™ are trademarks of Pooki's Mahi. New Product Launch Introductions, Go To Market Planning, and supply chain frameworks are protected under VA 1-924-170.
About Pooki's Mahi:
Pooki's Mahi® is a Silicon Valley-based high tech company passionate about combining technology, operations excellence, and digital marketing to consistently launch the best Kona coffee pods, new private label coffee pods and custom coffee capsules to market. Pooki's Mahi is a manufacturer offering Hawaiian 100% Kona coffee, 100% single-origin coffee and award-winning private label teas in recyclable pods and capsules. Private label brands partner with Pooki's Mahi for the efficient supply chain, go to market launch and new product introduction expertise. Launched by Silicon Valley high tech executive Leslie Magsalay-Zeller, Pooki's Mahi® products are carried by global retailers, professional sports teams, luxury hotel chains, and corporate kitchens. Pooki's Mahi performance-driven executive team are globally recognized with 150+ protected IP, 100+ exits, and 50+ awards in technology, operations, and supply chain including Hall of Fame inductions.
Pooki's Mahi Kona coffee capsules, and Matcha Matcha Man tea pods have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and athletes and seen on several television shows. Pooki's Mahi's mission is to revolutionize the supply chain ecosystem to make it efficient by using technology in bringing specialty coffees or teas into the market in a sustainable, or recyclable capsule. Pooki's Mahi owns the supply chain including sourcing raw goods through direct trade relationships, and global distribution channels. Certificate of Insurance is required to resell Pooki's Mahi 100% Kona coffee pods, or Matcha Matcha Man tea capsules.
Important Notice Regarding Forward-Looking Statements
This press release contains certain forward-looking statements. Statements that are not historical facts, including statements about our perspectives and expectations, are forward-looking statements. The words "expect," "believe," "estimate," "intend," "plan" and similar expressions, when related to the Company and its subsidiaries, indicate forward-looking statements. These statements reflect the current view of management and are subject to various risks and uncertainties. These statements are based on multiple assumptions and factors, including general economic, market, industry, and operational considerations. Any changes to these assumptions or factors may lead to practical results different from current expectations. Excessive reliance should not be placed on those statements. Forward-looking statements relate only to the date they were made, and the Company and its subsidiaries undertake no obligation to update forward-looking statements to reflect events or circumstances after the time they were made.
For more information on Pooki's Mahi custom private label coffee, pods pricing, tea pods visit http://www.pookismahi.com. Follow Pooki's Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching private label products. Visit Pooki's Mahi online policies to learn about zero tolerance.
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