I focused on growing top line revenue from existing customers, online retailers by analyzing Pooki’s Mahi customer’s journey like demographic market areas, profiles and path to discovering our brands - Pooki’s Mahi, Matcha Matcha Man, Kafpresso™ coffee pods, or Komo Kitty ℠ private label services.
SAN FRANCISCO (PRWEB) April 25, 2019
Silicon Valley luxury beverage brand Pooki’s Mahi® announced today it is testing two-day deliveries for national grocery chain’s customers frequenting 5000+ USA locations for its 100% Kona coffee pods and Kafpresso coffee capsules. Expedited shipping enables Founder/CEO Leslie Magsalay-Zeller to leverage an efficient supply chain to deliver Pooki’s Mahi goal, “Digital Beverage” without charging a membership fee or requiring a minimum purchase.
Pooki’s Mahi Founder/CEO Leslie Magsalay-Zeller explains, “Pooki’s Mahi® has very healthy margins and a growing customer base that regularly purchases expensive 100% Kona coffee pods, Matcha Matcha Man® tea capsules, and Kafpresso™ Hawaii Kona coffee Nespresso pods. Pooki’s Mahi® conducts due diligence on potential resellers. I’m very passionate about Pooki’s Mahi customer experience. Meticulous attention to detail is used to determine qualified resellers requesting to sell Pooki’s Mahi® brands. Resellers whose customers’ profile do not match any of Pooki’s Mahi existing customer profiles will not be successful in selling our products.”
“I presented Pooki’s Mahi® product lines to multi-national corporations in 2013 and landed some large customers. Pooki’s Mahi luxury Kona coffee pods and Matcha Matcha Man® tea capsules were rejected by several large global customers who didn’t want to deal with start-ups or a Founder/CEO that never launched consumer products goods (CPG). Large customers asked for a 40% discount to merchandise, fulfill and distribute Pooki’s Mahi products. Decision makers lacked a data-driven approach. Decisions to carry or not carry Pooki’s Mahi Kona coffee pods were made on opinions on packaging design, margins, and the amount of work needed to keep me from accessing big data sets. For Pooki’s Mahi Matcha Matcha Man® tea capsules, the decision was based on how much margins I was willing to lose. I have healthy margins,” the Silicon Valley executive continues.
“Retail customers are not great at selling luxury beverage products like Pooki’s Mahi 100% Kona coffee pods online because large retailers use traditional methods to market and sell new products. National chains are looking to expand their customer base by offering unique products like Pooki’s Mahi Kona coffee pods or Kafpresso Nespresso coffee pods. Often larger resellers could not provide big data sets so I can analyze their customers’ journey to discovering and purchasing Pooki’s Mahi Kona coffee pods. Larger customers that rejected Pooki’s Mahi brands made very little progress tackling selling online. I decided to focus on growing Pooki’s Mahi top line revenue from existing customers and online retailers. I also decided on onboarding global retailers and customers whose primary focus was selling online,” Pooki’s Mahi Founder/CEO Leslie Magsalay-Zeller further explains.
The top 10 national grocery chain has 5000+ stores in over 35 states and was looking for unique brands, manufacturers with a strong operational and supply chain metrics for its marketplace. The goal for the grocery marketplace is to provide existing customers access to hard-to-find items, increase exposure, and drive traffic to emerge food brands. Customers can purchase directly from manufacturers.
The marketplace is the first to focus on food, beverage, and wellness products from smaller businesses with a growing brand presence. Customers of the national grocery store can purchase Pooki’s Mahi 100% Kona coffee pods, Matcha Matcha Man® tea capsules, and the new Kafpresso™ coffee capsules with complimentary shipping. Pooki’s Mahi has strict requirements for reselling their luxurious 100% Kona coffee pods.
Pooki’s Mahi owns the supply chain from incubating a product idea, manufacturing and go-to-market activities for new product launches. The Silicon Valley technology firm understands customer profile including but not limited to region, zip code, education level, interests, demographic metro areas, and lifestyle activities. Shipping for the national retail chain’s customers will be handled similarly to orders from Pooki’s Mahi coffee subscription platform. Pooki’s Mahi delivers shipments within two business days throughout the USA - Lower 48 states, Alaska and Hawaii. Today large customers have to use a 3rd party provider like Amazon Fulfillment (FBA) or InstaCart for last mile delivery. The delivery charge is passed onto the customer through memberships like Amazon Prime.
The national grocery chain selected Pooki’s Mahi for the efficient supply chain, product merchandising and expertise in infrastructure technology. Pooki’s Mahi utilizes a proprietary supply chain framework created by Founder/CEO Leslie Magsalay-Zeller to manufacture expensive coffee pods or capsules in a just-in-time model. Pooki’s Mahi supply chain ensure customers receive freshly roasted coffee or blended teas. Integration between the national grocery retailer’s platform into the supply chain was built by Pooki’s Mahi technology executive using Founder/CEO Leslie Magsalay-Zeller architecture specs. Pooki’s Mahi averages 1.5 days to deliver orders, converts 65% of first-time customers, have a 45% click-through rate and increased margins to 60%.
A subset of Pooki’s Mahi 100% Kona coffee pods is available for national grocery chain’s customers to purchase. Pooki’s Mahi provided favorable pricing and shipping terms. Pooki’s Mahi owns merchandising including driving discoverability, managing product information, and campaigns to entice interest through word of mouth product recommendations by existing customers on social media like Instagram, Facebook, LinkedIn, and Pinterest. Pooki’s Mahi does not engage in aggressive email drip campaigns or suspicious advertising such as “buy coffee to lose weight!”
In addition to the Pooki’s Mahi 100% Kona coffee pods, the Silicon Valley brand will launch some new products on the grocery chain’s marketplace platform. Pooki’s Mahi new products are never available on a grocery chain’s shelf. New product launches are available on Pooki’s Mahi as a coffee subscription, tea subscription, or part of the wholesale coffee club. VIP reseller distributors and VIP customers have early access to new products. The performance-driven brand does not plan on using grocery chains to launch new products.
Pooki’s Mahi® new customers can expect:
- Favorable pricing for the customer buying Pooki’s Mahi 100% Kona coffee pods.
- Complimentary standard shipping to the Lower 48 states.
- No extra discounts to buy Kona coffee pods, Kafpresso™ Nespresso coffee pods, Matcha Matcha Man™ tea capsules.
- No returns on food or beverage products.
- Orders are fulfilled in two business days.
- Pooki’s Mahi is testing complimentary two-day shipping to Lower 48 states, Alaska, and Hawaii for Kona coffee pods in 8-6-4 packaging, and Kafpresso Nespresso coffee pods.
- Signature required for select zip codes
- Complimentary shipping offered for Pooki’s Mahi Kona coffee pods, Kafpresso capsules, Matcha Matcha Man® tea capsules.
- Fedex is Pooki’s Mahi transportation partner.
- USPS is used for shipments to USA military bases or customers with PO Box addresses.
The Silicon Valley-based food and beverage brand have grown without a loan or venture funding. Pooki’s Mahi Founder/CEO takes a high tech approach to develop and launch new products. The technology executive continues to build and improve architecture to support growing business selling on existing ecommerce platforms. Leslie Magsalay-Zeller designs, and introduce new Pooki’s Mahi® product lines. Pooki’s Mahi continues to update technology platforms supporting multiple channels. The Silicon Valley technology company is focused on manufacturing expensive 100% single origin specialty coffee under its Kona KaKao™, Kafpresso, and Kona Kafpresso brands; as well as Matcha Matcha Man® tea pods.
Kona KaKao™, 100% Kona coffee for Keurig 1.0 and 2.0 single serve coffee makers. Pooki's Mahi®, Matcha Matcha Man® has registered trademarks of Pooki’s Mahi. Komo KittySM, The PMO Practice™, Kona KaKao™, Koffee KaKao™, Kona Kafpresso™, and Kafpresso™ are trademarks of Pooki’s Mahi. New Product Launch Introductions, Go To Market Planning, and supply chain frameworks are protected under VA 1-924-170.
About Pooki’s Mahi:
Pooki’s Mahi® is a Silicon Valley-based technology company passionate about combining technology, operations, and digital marketing to consistently launch the best Kona coffee pods, new private label coffee capsules and custom tea capsules to market. Silicon Valley technology executive Founder/CEO Leslie Magsalay-Zeller launched Pooki’s Mahi after spending nearly two decades leading product launches in technology companies. Pooki’s Mahi owns the supply chain, sourcing the raw materials and global distribution channels. Pooki’s Mahi’s mission is to change current supply chains into a just-in-time (JIT) model by using technology and processes to launch specialty coffees or teas into the market in a sustainable, or recyclable capsule. Certificate of Insurance is required to resell Pooki’s Mahi 100% Kona coffee pods, or Matcha Matcha Man tea capsules.
Customers partner with Pooki’s Mahi for the efficient supply chain, go to market launch and new product introduction expertise. Global retailers, professional sports teams, luxury hotel chains, and corporate kitchens sell Pooki’s Mahi®. Pooki’s Mahi performance-driven executive team are recognized with 150+ protected IP, 100+ exits, and 50+ awards in technology, operations, and supply chain including Hall of Fame inductions. Pooki’s Mahi Kona coffee capsules, Matcha Matcha Man® tea capsules, Kafpresso™ coffee has been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites, award shows, and seen on several television shows.
Important Notice Regarding Forward-Looking Statements
This press release contains certain forward-looking statements. Statements that are not historical facts, including statements about our perspectives and expectations, are forward-looking statements. The words “expect,” “believe,” “estimate,” “intend,” “plan” and similar expressions, when related to the Company and its subsidiaries, indicate forward-looking statements. These statements reflect the current view of management and are subject to various risks and uncertainties. These statements are based on multiple assumptions and factors, including general economic, market, industry, and operational considerations. Any changes to these assumptions or factors may lead to practical results different from current expectations. Excessive reliance should not be placed on those statements. Forward-looking statements relate only to the date they were made, and the Company and its subsidiaries undertake no obligation to update forward-looking statements to reflect events or circumstances after the time they were made.
For more information on Pooki’s Mahi custom private label coffee, pods pricing, tea pods visit http://www.pookismahi.com. Follow Pooki’s Mahi on Instagram, Facebook, or Twitter to keep up with news insights to launching private label products. Visit Pooki’s Mahi online policies to learn about zero tolerance.
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