Poolwerx expands its North Texas footprint with new franchise partner Robbie Cox & longstanding franchise partner Frank Disher acquiring Flower Mound store and serving new mobile territories in Frisco & Lewisville, as well as co-leading North Richland Hills, Lantana and Roanoke locations.
DALLAS, July 29, 2025 /PRNewswire/ -- Poolwerx, North America's premier pool service and repair franchise, is excited to announce the addition of Robbie Cox as a new Franchise Partner, joining forces with longstanding Poolwerx Franchise Partner Frank Disher. Together, they now co-own the Poolwerx locations in North Richland Hills, Roanoke, and Lantana, while also taking full ownership of the Flower Mound store and expanding into new mobile territories in Frisco and Lewisville.
"I like being involved in business at the local community level," Cox explains, adding that being able to "make decisions quickly" was key to his move into business ownership in the first place.
Bringing 17 years of executive leadership in insurance, real estate, and title services—built on early-career roles working with the Dallas Stars, Mavericks, and FC Dallas—Cox shifted toward business ownership to spend more time with his family and create a financial legacy. He says, "I saw that I could make more time for my kids…and it has paid off financially as well."
While looking for a new business opportunity, Cox was drawn to Poolwerx's boutique model with diverse revenue streams, and was initially exploring owning a Poolwerx business on his own. But after meeting Frank Disher and seeing his local success in pool services, a partnership began to form. Their complementary strengths—Frank as CEO, Robbie as COO—led to a partnership built on mutual respect and dynamic execution.
Cox notes, "Frank is a natural, savvy business guy and he leads with a visionary CEO mindset. And I bring the Chief Operating Officer piece to get it all done."
With expertise in recruiting, mergers, team-building, and client relationships, Cox emphasizes long-term growth, accountability, and developing others. "Success is built by investing in people," he says.
He is also committed to community impact and plans to engage with the Chamber of Commerce and Rotary Club, supporting community leaders and business development. He is helping team members like his store manager Toby, grow through getting involved in the Chamber and helping derive local business development.
Cox recognizes pool care as a resilient industry: "Maintenance and repair aren't going anywhere…and I believe delivery is an opportunity for growth," noting the advantage his Poolwerx business has over competitors related to service delivery.
What Sets Poolwerx under Robbie Cox and Frank Disher Apart from the Competition?
- Backed by Poolwerx's training, CRM tools, and national support, Cox fully understands the importance of leveraging these systems to grow fast and effectively.
- Despite the complexity of opening a new store while managing acquisitions and seasonal launches, Robbie and Frank have embraced a "deep-end" challenge—operating with transparency and coordinated growth.
- Their customer-first, data-driven approach ensures unrivaled service in North Texas communities.
"We're proud to welcome Robbie Cox as our newest partner. His operational mindset, leadership skills, and deep local roots make him the ideal steward for Flower Mound, Frisco, and Lewisville. Together with Frank, we envision a powerful team that will deliver trusted pool care backed by Poolwerx's strong support system.", said Andrew Kidd, CEO of Poolwerx USA
Through Poolwerx's training, data-driven CRM tools, and operational support, Robbie and Frank are well-positioned to scale. Despite launching a new store while acquiring territories mid-season, Robbie praises Poolwerx's adaptability: "Poolwerx has been flexible…allowing me to dive into the deep end!" With shared accountability and clarity of roles, they're building a unified, high-performing team.
About Poolwerx: Poolwerx is the largest global franchise pool service brand with over 650 service vehicles and 180 retail stores across the U.S., Australia, and New Zealand. Offering recurring maintenance, repair, retail, and delivery services, the brand's success stems from its cutting-edge technology, thorough training, and scalable business model. For more information, visit poolwerx.com. For franchise opportunities, visit poolwerxfranchising.com.
Media Contact
Tim Hewitt, PoolWerx, 1 3524006589, [email protected], Poolwerx.com
SOURCE PoolWerx
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