Toyota is now the name-in-title sponsor of the iconic venue in Concord, CA. Renamed the Toyota Pavilion at Concord, the celebrated outdoor venue is approaching its 50th anniversary in 2025.
CONCORD, Calif., Aug. 3, 2023 /PRNewswire-PRWeb/ -- Toyota is now the name-in-title sponsor of the iconic venue in Concord, CA. Renamed the Toyota Pavilion at Concord, it continues to offer memorable experiences to over one hundred thousand visitors each year, hosting concerts and community events. The celebrated outdoor venue is approaching its 50th anniversary in 2025.
The new name-in-title is officially sponsored by the local Northern California Toyota Dealers Association, which is comprised of 58 local Toyota dealers operating in the northern half of the state.
"The Toyota Dealers of Northern California are really excited for this great opportunity to support the local passion points of our communities. Long live, live music!" said Dave Johnston, Toyota Dealer Association President.
"We're thrilled to announce Toyota as our partner for this beloved venue," said Andy Peikon, Live Nation's Senior Vice President and Head of Venue Sales. "With over 40 years of involvement in the Concord community, this partnership allows Toyota to connect with local fans during memorable live music experiences that matter so much to them."
Boasting gorgeous views of the Diablo Mountains and Bay Area, the unique venue was designed by internationally-acclaimed architect Frank Gehry and landscape architect Peter Walker. Since its opening in 1975, the venue has hosted some of the biggest names in entertainment across genres, including Janet Jackson, Iron Maiden, Santana, and Florence & The Machine, among many others. In addition to concerts, the venue is a cherished community asset and home to large-scale local events, including all nine annual school graduations for Mt Diablo School District.
So far in 2023, the venue has hosted a memorable season with performances from the likes of Jill Scott, Garbage, Matchbox Twenty, TLC and Shaggy, among many others. The remainder of the 2023 show schedule includes performances by Sting, Snoop Dogg, Jelly Roll, Culture Club, Beck, and many more.
Aside from presenting amazing shows, the Toyota Pavilion at Concord also keeps sustainability at the forefront of its operations. A dedicated zero-waste green team oversees source-separating recycling and composting backstage. This contributes to the venue diverting 28,500 pounds of waste from a landfill this season alone. In the past two seasons, the venue diverted a combined 100,460 pounds.
Fans can also access water refill stations and enjoy Liquid Death aluminum canned water as part of the venue's efforts to reduce single-use plastics.
The handle for all social media platforms for the venue will be @ToyotaPavilionatConcord.
Also visit,
Twitter: @toyota_norcal
Instagram: @toyota_norcal
About Live Nation Entertainment: Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit http://www.livenationentertainment.com.
Media Contact
Live Nation Entertainment, Live Nation, 813-610-6364, danikaazzarelli@livenation.com
SOURCE Live Nation
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