Popular Veteran Show Military Makeover, a BrandStar Original, Expands Viewership Through Free Streaming Platform STIRR

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Military Makeover will be the first BrandStar Original Show to launch a channel on the free, ad-supported streaming platform, STIRR

In addition to its longstanding home on Lifetime and The American Forces Network (AFN), Military Makeover with Montel, a BrandStar Original, is expanding its viewership through a new partnership with STIRR, a free, ad-supported streaming TV service owned by Sinclair Broadcast Group. With over 6 million downloads, STIRR offers local TV viewers across the country more than 130 free TV channels and over 8,000 hours of free video-on-demand (VOD) movies and TV series. The addition of the award-winning show, Military Makeover, expands STIRRs original, veteran-focused, content to audiences across the country.

Military Makeover offers hope and a helping hand on the home front to members of our military and their loved ones. Talk show legend and military advocate Montel Williams, a veteran of the Marine Corps and the Navy, is both host and co-executive producer of Military Makeover. Montel along with the cast and crew, special guest veteran WWE Superstar Lacey Evans, non-profits and likeminded companies with a similar mission to help veterans, come together to transform the homes and lives of military families across the country.

“Military Makeover has already proven to be a huge hit with audiences, and we’re excited to welcome BrandStar content to our platform,” said Ben Lister, Director of Content Acquisition and Business Development for STIRR. “Thanks to the incredible success of the STIRR City Channel, we anticipate that this program will become a major attraction for STIRR users when it premieres.”

Military Makeover kicks off with a marathon airing on STIRR City (Channel 1) on November 8 from 10am – 6pm. Thereafter, it will run weekdays 1-2pm and available anytime, on-demand through STIRRs robust VOD library. STIRR can be accessed online (http://www.STIRR.com) or via app which is available on Roku TV, Fire TV, Apple TV as well as iOS and Android devices.

“BrandStar is thrilled to embrace STIRRs new OTT streaming platform, bringing our award-winning, original content to a broader demographic, says Mark Alfieri, CEO BrandStar. Being a free platform, our life-changing, veteran stories will now be available for all to see.”

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Military Makeover with Montel®, a BrandStar Original, is America’s Leading Branded Reality TV Show that offers hope and a helping hand here on the home front to members of our military and their loved ones. A veteran of both the Marine Corps and the Navy, talk show legend and military advocate Montel Williams, who creatively co-produces the show along with a colorful cast that seeks to transform the homes and lives of military families across the country. The cast includes co-host Art Edmonds, designer Jennifer Bertrand and contractor Ryan Stanley. This special series enlists caring companies of all sizes as well as non-profits and the local community. Military Makeover airs on Lifetime® , STIRR and on the American Forces Network which serves American servicemen and women, Department of Defense and other U.S. government civilians and their families stationed at bases overseas, as well as U.S. Navy ships at sea. Help starts at home for veterans on Military Makeover. Join us as our makeover team engages to change the living situation – and the lives – of these deserving families.

About STIRR: STIRR is a free ad-supported streaming service featuring a mix of live local news, TV shows, movies, sports and lifestyle programming. STIRR delivers over 100,000 hours of live local news a year, over 130 linear channels and over 8,000 hours of video on demand movies and TV shows. The STIRR app is available on Roku TV, Fire TV, Apple TV as well as iOS and Android devices or at http://www.STIRR.com. Based in Santa Monica, CA, STIRR is a first of its kind OTT service created, owned and operated by Sinclair Broadcast Group.

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Lisa Marton
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