PortugalConfidential.com Celebrates 10 Years and Relaunches with Fresh Branding, Design and Attitude

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Launched in 2010, during the economic crisis, the digital travel resource has benefited from its “contemporary Portugal” content philosophy as well as an increase in international interest in the country to reach the 10th anniversary milestone. Looking forward, the rebranded and redesigned Portugal Confidential Travel & Lifestyle narrows its content strategy to focus on and attract the growing luxury market in Portugal.

We are proud to reach this 10-year point.

PortugalConfidential.com, the travel resources website in English, commemorates 10 years of promoting contemporary Portugal. To celebrate the milestone, the site has relaunched with a fresh identity, clean design and a new attitude. Dubbed Portugal Confidential Travel and Lifestyle, the content strategy is to engage an upscale audience with features on luxury hotels, fine dining, designer shopping, trendy bars, sophisticated living and more.

Launched a decade ago, PortugalConfidential.com was intended to explore Portugal through a contemporary cosmopolitan perspective. “I had just relocated to Portugal from Los Angeles,” explains American expat and Portugal Confidential founder Greg Boegner, “I was interested in learning more about new boutique hotels, chic restaurants and popular bars and lounges. In the process, I discovered that no one was promoting Portugal in this way.” Hence, the brand Portugal Confidential was born with the tag line “Everything Cool in Portugal.”

The reimagined Portugal Confidential Travel and Lifestyle retires the old tagline in exchange for a more elegant approach. “With Portugal’s recent economic growth, ’Everything cool in Portugal’ became a little too broad,” says Boegner, “we were trying to cover too much ground. Our new strategy streamlines the subject matter to appeal to the high-end consumer and traveller, a market that we see expanding in Portugal (before and after COVID restrictions are lifted, of course).”

Besides a cleaner design, Portugal Confidential has implemented a number of new features. Users can now browse the site by key cities and regions, and search subcategories such as hotels, dining, shopping and nightlife. There are also Travel Guide landing pages, similar to micro-sites for key areas such as Lisbon, Porto, Alentejo, Algarve and Madeira. Additional landing pages for significant topics of interest such as Comporta and Avenida da Liberdade have been launched with more in development centering on Douro and Moving to Portugal.

“We are very proud to reach this 10-year point,” declares Boegner. “We greatly appreciate all of the support we have received over the years from our partners, sponsors, contributors and readers. We look forward to 10 more exciting years.”


About Portugal Confidential

Based in Vilamoura, in the Algarve, PortugalConfidential.com launched in 2010 as a contemporary alternative to travel and lifestyle websites featuring historic Portugal. Published in English, the site is visited by both Portuguese natives and expat residents, as well as international users interested in visiting or learning more about the country. In 2013, the subdomain Portugal Confidential Family went live, profiling activities suitable for parents and children. In 2014, Portugal Confidential LGBT debuted, providing content for the underserved gay market. PC-published eBooks Haute and Cool Cuisine in Portugal and Best of Lisbon have generated over 80,000 and 30,000 opens and downloads, respectively. In 2020, Portugal Confidential narrowed content strategy to focus on the expanding luxury market.

Sister company, Portugal Confidential Experiences, provides exclusive travel services to inbound travellers to Portugal.

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Boegner Greg
since: 07/2010
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