Power Digital Marketing Announces First Agency President

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Jeff Mason joins Power Digital’s executive leadership team bringing along his entrepreneurial spirit and plethora of sales and marketing experience.

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"It has been a dream of mine to join forces with Jeff again and there is not an Executive I would pick over Jeff for this role, simply put, he is world class," said Grayson Lafrenz, CEO of Power Digital.

Power Digital Marketing, Inc. (Power Digital), an award-winning, tech-enabled digital marketing agency that helps brands expand their online presence and scale revenue, is thrilled to announce the addition of Jeff Mason as President. Mason spent the last 10 years as the Senior Vice President of Sales at MRC Smart Technology Solutions, A Xerox Company. Under Mason’s leadership, MRC scaled from $43 million to $224 million+ in 10 years. Jeff has been widely recognized as a rising star within Xerox Corporation and was credited with building one of their top sales and consulting organizations.

“Over the past 5 years, it has become increasingly clear to me that digital marketing is where the sales industry is going, and that sales and marketing are on a true collision course,” said Jeff Mason, President of Power Digital. “I knew I had to be at the center of this collision. People don’t buy digital marketing, they buy outcomes and results. Power Digital understands this like no other agency and the company’s dedication to always innovating makes me eager to join this talented team. We have a clear vision of the future and the outcomes we plan to achieve together will be unmatched.”

Mason is a huge addition for Power Digital and has an incredibly aligned working relationship with both Power Digital’s CEO and COO going back 15+ years. In his new role, Mason plans to ascend Power Digital’s sales department into his coined “Sales 2.0 Strategy” by developing the most advanced and effective sales organization in the agency category.

“Jeff Mason is an Executive that I respect at the highest levels,” said Grayson Lafrenz, CEO of Power Digital. “I was lucky to have seen his brilliance and impact first hand as a past colleague. It has been a dream of mine to join forces with Jeff again and there is not an Executive I would pick over Jeff for this role, simply put, he is world class. Not only will Jeff help us evolve our sales organization into the envy of our industry, but he will help us further develop our technology and leadership team. Jeff Mason joining Power Digital is a game changer for the entire Power Digital Family!”

Jeff Mason officially joined Power Digital’s team effective Feb. 3, 2020.

About Power Digital Marketing
Power Digital Marketing is a leading, data-driven performance marketing agency located in San Diego, CA. As a full-service agency, the company offers services including: SEO, Content Marketing, Paid Media, Social Media Marketing, PR, Influencer, Email, Conversion Rate Optimization, Amazon Marketing and Web Development, with an emphasis in helping brands scale revenue and increase profits through customer acquisition and retention programs. Its tech-enabled B2C and B2B marketing campaigns focus on measurability and driving bottom line business results. The Power Digital team’s family mentality and growth mindset culture fosters a strong work ethic, innovation and an ownership mentality from its talented team. For more information, please visit powerdigitalmarketing.com.

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Rachel Melnick
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