Powers Brand Communications Names Karen Murray Vice President

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Seasoned public relations executive will lead firm’s Franchise Practice

Powers Brand Communications Vice President Karen Murray

[Karen] offers a great deal of experience across a number of industries. Her background and expertise, particularly in differentiating franchise brands through helping craft their unique stories, are a great asset to our firm and our clients.

Powers Brand Communications, the Philadelphia-based public relations and content firm, today announced it has named Karen Murray Vice President. Murray, who will lead the firm’s growing Franchise Practice, brings more than 20 years of experience working with a variety of national and regional clients on communication tactics ranging from media relations and digital content, to event planning and community outreach. Murray has worked with Powers since 2016.

Murray has developed a specialty in franchise marketing communications, on behalf of both franchisor brands and individual franchisees. Her team works with national clients and emerging brands with a focus on helping to drive business for local franchisees through targeted media outreach around openings and other milestones.

Murray also oversees the firm’s Project Group, which is structured to provide strategy and execution for specific projects and includes press release writing and distribution, content development, press events, guerilla marketing, and other tactics as needed.

“Karen is a PR pro who not only is a tremendous media relations professional, but also a trusted advisor to our clients,” said Vince Powers, President and CEO, Powers Brand Communications. “She offers a great deal of experience across a number of industries. Her background and expertise, particularly in differentiating franchise brands through helping craft their unique stories, are a great asset to our firm and our clients.”

Murray began her career at Tierney in Philadelphia and continued building her skills and expertise through both agency and in-house communications positions. She graduated cum laude from the College of the Holy Cross with a B.A. in English and resides in Berwyn, Pa. with her husband and two children. She is also the president of the Chester County Down Syndrome Interest Group.

About Powers Brand Communications LLC
Founded in 2012 by Vince Powers and based in Wayne, Pa., Powers Brand Communications is a national public relations and content marketing firm that represents clients ranging from emerging growth companies to national brands. In addition to serving clients in the Consumer/Retail and B2B space, we offer a team dedicated to Franchise brands working with both franchisors and franchisees. For more information, visit http://www.powersbc.com.

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