PR%F Awards 2021- Spirits, Wine & Beverage Competition is now open for registration. Win Medals. All Judges Are Buyers

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PR%F Awards 2021 launches a new dual adult beverage competition format to include two competitions in one—PR%F Awards-Masked, The Double-Blind Tasting and PR%F Awards-Unmasked, The Total Package. All of our judges are buyers.

PR%F Awards 2021 launches a new dual adult beverage competition format to include two competitions in one—PR%F Awards-Masked, The Double-Blind Tasting and PR%F Awards-Unmasked, The Total Package.

PR%F Awards is a beverage competition that credits the diverse and distinctive categories of international and domestic spirits, wine, and other beverages and decorates these brands with accolades and medals through a proprietary 100-point rating system.

This prestigious honor for winners selected by beverage industry buyers is the ultimate competition with more than 300 categories.

PR%F Awards sequesters judges from across the United States for a two-day private tasting experience in Las Vegas – Each judge is a key buyer and decision maker in the spirits/wine industries. Our judges – all buyers – come from different facets of the industry: distributors, retail, restaurants, bars, nightclubs, resorts, airlines, liquor stores, box chains, and online distributors

The judges (all buyers) asked for a total exposure of products being judged in addition to the double-blind tasting experience so we expanded this year’s competition to give our buyers all that they need to make buying decisions.

PR%F Awards continues the tradition of creating a world-class, credible, double-blind tasting competition with buyers from across the US rating spirits, wines, and beverages in a 100-point rating system.

All winners receive a beautiful bespoke medal, a template press release to be used at will, an "entered" graphic, a "winner" graphic, online/collateral marketing use of the award and PR%F Award logo and medals - with no additional licensing fees. A special edition of Food & Beverage Magazine featuring all PR%F Awards 2021 winners will be distributed to its 14 million readers following the competition.

First, PR%F Awards will continue its tradition of creating a double-blind tasting competition with buyers from across the US rating spirits, wines, and beverages in a 100-point rating system. After tasting points are accumulated, the distinguished panel of judges (all buyers) will evaluate each brand unmasked, showing their naked contents. Judges will see and feel the bottle, can, or product, read the ingredients, and see the overall marketing package (look, feel, and approach) the brands want to convey to the patron. The submission process has been updated so that judges will now be provided with a 400-word synopsis of the brand (written and submitted by the entrant), including the wholesale and retail price points.

“We are very pleased to expand our PR%F Awards platform in 2021 to include a competition dual—blind tasting for one medal and The Total Package for an additional medal. While an exquisite taste is top of the list for buyers, the look, feel, and the personal stories, each told by the entrant, also add to a buyer’s desire to acquire a brand,” says Michele D. Tell, executive director of PR%F Awards.

Women-Owned spirits and wine brands that join the PR%F Awards competition will be honored with a special PR%F Awards recognition – an additional medal of accolade to congratulate their role in pushing the industry forward.

The rating system is Century Award (100 Points voted unanimously), Double Gold (96 to 99 points, Gold (91 to 95 points), Silver (85 to 90 points), and Bronze (79 to 85 points).

The entrant fee is $495 per entry/SKU for submission into two competitions—PR%F Awards Masked Tasting Competition and PR%F Awards Unmasked for The Total Package Competition.

Another specialty package available will include entry into both PR%F Awards competitions and a streamed video on PR%F Live! hosted by James Beard Award winner Jennifer English. In this video, Jennifer will conduct an in-depth interview with the brand maker about their brand and she will do a taste evaluation on air with the brand creator. This video will be distributed to all PR%F Awards outlets and given to the brand for its personal marketing.

All submissions must arrive at Opulent Wines & Spirits no later than Aug. 15 at 5 p.m. Pacific Time. Submissions can be mailed to Opulent Wines & Spirits, Attn: The PR%F Awards, 4691 S. Valley View Blvd., Las Vegas, Nevada, 89103. For those with distribution in Nevada, contact the distributor directly to arrange for shipment to Opulent Wine & Spirits. International entrants without an importer to the US, contact PR&F’s importer PARK STREET at to arrange for import to the US. For more information about this outstanding opportunity, specifications, and pricing, email or call 1-888-959-7260.

PR&F Awards 2021 is a private judging competition and will be held Sept. 21-22 in Las Vegas. For more information, visit

Are YOU ready to see what is behind the mask honoring the best while predicting the trends? The judges are ready...

About the PR%F Awards
PR%F Awards is the premiere spirits, wine & beverage awards program held annually in Las Vegas. Hand-selected judges, all buyers, from across the US rate and merit spirits, wine and beverages to win medals and accolades while giving our judges a chance to be introduced to hundreds of emerging new brands. PR%F Awards and PR%F-The Magazine are owned and operated by The Original Brand, LLC or call 888-959-7260.

About Food & Beverage Magazine
Food & Beverage Magazine Food is the premiere worldwide destination multi-platform medium for global restaurants and hospitality, ideas trends, and quality – located at 1930 Village Center Circle, #3197, Las Vegas, Nev., 89134

About PR%F-The Magazine
PR%F-The Magazine is an online digizine that focuses on the trends of the spirits, wine and beverage industry-worldwide, and is aligned with Food & Beverage Magazine

About Delta Sky Club®
Delta Sky Club® is where fresh and healthy food, great amenities, and the industry’s most innovative beverage program put the pleasure back into travel. Relax in one of 54 airport locations and enjoy handcrafted cocktails, premium wines, and craft beers. For more information, visit

About The NEAT Glass
Naturally Engineered Aroma Technology (NEAT) is the best spirits glass available, significantly surpassing standard tulip and snifter glasses in aroma detection and identification. The flavor is 90% aroma, and NEAT removes nose-numbing ethanol to unmask and showcase all the character aromas hidden in tulips and snifters. NEAT is changing the way the world drinks through sensory science, physics, and chemistry to deliver what is in the glass without nose-numbing ethanol. Today the NEAT glass is the world’s leading judging glass, used in over 30 manor international spirits competitions. Over 120,000 spirits judged in NEAT, and over 30,000 medals awarded since 2012, makes NEAT the world’s official spirits judging glass. For more information, visit

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Michele Tell
PR%F Awards
+1 702-233-6996
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since: 08/2018
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