“Premise’s Ground Truth Platform™ is a complete end-to-end data collection, quality assurance, and analysis platform that is revolutionizing the retail audit as we know it." - Maury Blackman, CEO at Premise.
LOS ANGELES (PRWEB) November 30, 2020
Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market, today announced that Premise Data, the global leader in real-time, real-world data, has been selected as the winner of the “Data Solution of the Year for Retail” award in the 2020 Data Breakthrough Awards program.
Premise crowdsources a plethora of information from smartphone data, including photos, locations, barcode scans, text, timestamps dates and more, in order to complete retail audits for retailers and help brands monitor product availability and integrity, including freshness. During the COVID-19 pandemic, Premise has collected some 100 million pieces of data, much of it related to consumers’ retail habits. For example, two holiday retail surveys conducted by Premise had 3,398 respondents in the U.S. More than 47% said they “neither feel safe nor unsafe” shopping in brick-and-mortar stores and 20% said that they feel some degree unsafe.
These crowdsourced efforts ultimately improve the quality of available products and help retail brands have an accurate sense of where their products are likely to see through. In many regions around the world, especially in developing regions, it is difficult for retailers to keep track of inventory and to know how to price their products competitively. Using the Premise app, retailers can do both.
“A retail audit is one of the best ways to understand your goods in the market, but the truth is that even in today’s modern times the large majority of audits are performed manually, with pen and paper,” said Maury Blackman, CEO at Premise. “Premise’s Ground Truth Platform™ is a complete end-to-end data collection, quality assurance, and analysis platform that is revolutionizing the retail audit as we know it, empowering brands to make better decisions to increase revenue, profits and market share. We are extremely proud to receive this industry recognition from Data Breakthrough and we look forward to continued success with the Premise Ground Truth Platform.”
The Data Breakthrough Awards is the premier awards program founded to recognize the data technology innovators, leaders and visionaries from around the world in a range of categories, including Data Analytics, Big Data, Business Intelligence, Data Storage and many more. The inaugural Data Breakthrough Award program attracted more than 1,200 nominations from across the globe.
“Premise embodies the spirit of the Data Breakthrough Awards program, offering an innovative alternative to traditional data processes to realize powerful real-world results,” said James Johnson, Managing Director, Data Breakthrough. “High-quality data is critical to making business decisions and Premise stand out in the crowded Data Tech space, and we extend a hearty congratulations to them on their well-deserved 2020 Data Breakthrough Award.”
Retail audits with Premise provide compelling benefits for both retail brands and suppliers, helping companies ensure that retailers are complying with pre-made agreements such as placement, pricing or promotion. The audit also helps brands measure and monitor success in a retail environment. Taking an insights-driven approach allows teams to optimize their sales and marketing efforts..
About Data Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for technology innovation and leadership, the Data Breakthrough Awards program is devoted to honoring excellence in data technologies, services, companies and products. The Data Breakthrough Awards program provides a forum for public recognition around the achievements of data companies and solutions in categories including data analytics, management, infrastructure and hardware, storage, Business Intelligence and more. For more information visit DataBreakthroughAwards.com.
Premise helps customers unlock a world of ground-level data. By combining the power of a global network of on-the-ground Contributors with industry-leading data science and machine learning, Premise empowers decision makers with the high-quality, trustworthy data they need. Premise is headquartered in San Francisco, with offices in Washington, D.C., Seattle and Portland, Ore. Find more information at premise.com.