Premium Service Brands Launches HomeOne, Gives Consumer One-Stop Source for Home Services Needs

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The innovative lead portal builds on the multi-brand franchisor’s Own the Home program by leveraging the company’s multi-brand roster and strategically targeting consumers across its brands.


Premium Service Brands, the parent company of home-service franchises 360º Painting, Maid Right, ProLift Garage Doors, Renew Crew, Kitchen Wise, Handyman Pro and the recently acquired Rubbish Works, is continuing to deliver on its mission to offer a one-stop-shop for all homeowners’ needs.

The franchisor recently launched the Own the Home Program, which offers prospective franchisees an incentive to sign with multiple Premium Service Brands concepts and dominate their local market through multi-brand ownership. This month, Premium Service Brands is building on that strategy with the launch of HomeOne, an innovative lead portal that allows franchisees to leverage the company’s multi-brand roster and strategically target consumers across several different concepts.

For example, if 360º Painting gets a lead on the HomeOne website, it goes into the system and that prospect then receives marketing for all of the other Premium Service Brands. Homeowners often inquire about multiple home-based services when they reach out to one Premium Service Brands concept, and with HomeOne, the multi-brand company will be able to efficiently cross-market among concepts and satisfy all of the consumer’s needs.

For consumers, HomeOne takes out the frustration in finding trustworthy home services. HomeOne is a one-stop shop that allows homeowners and small business owners to take care of all their home improvement needs, from the leaky pipe project in the bathroom to the commercial exterior painting needs for businesses, without wasting time and stress finding and vetting separate contractors and businesses. HomeOne allows homeowners to tap into the trusted network of Premium Service Brands and guarantees them the same professional work and customer service no matter what service they need.

Premium Service Brands conducted beta testing of the HomeOne system last year with 12,000 customers in three cities across five different brands. The company sent direct mail postcards, ran targeted Facebook ads and used pay-per-click and email marketing campaigns in metropolitan areas where there were overlapping zip codes with more than one Premium Services Brands concept. This beta test resulted in 300 leads across the Premium Service Brands portfolio.

HomeOne will play a key role in Premium Service Brands’ growth strategy — every brand acquisition the company has made in recent years was strategically designed to complement the existing multi-brand roster and serve the same target customer demographic in the home services industry.

As more people stay at home and prioritize renovation projects due to the COVID-19 pandemic, that home services industry is more in-demand than ever. According to a report completed by Home Advisor, home services represent a $506 billion-dollar market in the United States. Fueled by the momentum of this growing demand, PSB sold 75 territories across North America in 2020, and the system’s year-over-year sales were up 35%.

Moving forward, the combination of the Own the Home Program and HomeOne will allow franchise owners to build and leverage relationships within a single market and ensure that customers' ongoing home-services needs are always met.

“The Own the Home Program allows franchisees to dominate their local markets, and HomeOne is the consumer-facing part of this strategy,” said Chief Development Officer Iric Wexler. “Premium Service Brands is building our expansion strategy with consumers in mind as a way to not only optimize our customer experience, but also to help franchisees grow vertically. We are excited to launch HomeOne and continue satisfying all homeowner needs in the communities we serve.”

For more information about HomeOne, visit Home.One.

ABOUT PREMIUM SERVICE BRANDS:
Headquartered in Charlottesville, VA, Premium Service Brands (PSB) is the leader in home services franchise opportunities. Recently acquiring Renew Crew in January 2020 and Rubbish Works in November 2020, the other brands under the PSB umbrella include 360º Painting, ProLift Garage Doors, Handyman Pro, Maid Right and Kitchen Wise. These home improvement industry brands provide franchisees with comprehensive training and support for every step while viewing customer service as a way of life by also giving back to local communities through their nonprofit, Kids-Lift. Supporting kids and their families is crucial to PSB’s personal values to brighten and care for their communities. More on franchising opportunities at: https://www.premiumservicebrands.com/.

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Lauren Turner
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